Jon Lafayette
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
Latest articles by Jon Lafayette
Samba TV Nominates Next-Day Ad Targeting For Political Ads
By Jon Lafayette published
Yahoo and TelevisaUnivision vote for new technology
Magnite Working With Captify To Target CTV Ads With Search Data
By Jon Lafayette published
Searches can reveal interests and purchase intent
Viewers Prefer Their CTV Free With Ads, LG Ads Survey Finds
By Jon Lafayette published
FAST viewers like interactive ads
LinkedIn Jumps Into Connected TV Ad Business With NBCUniversal
By Jon Lafayette published
Networking site engages with Roku, Samsung, iSpot, Kantar
Proxy War Over, Analysts Say Disney Still Has Work To Do
By Jon Lafayette published
Stock price has risen since CEO Bob Iger launched efforts to fix ailing company
Bob Iger Claims Victory in Disney Proxy Battle
By Jon Lafayette published
Shareholders vote down Trian, Blackwells nominees
Jonathan Katz's Free TV Networks Teams With A+E To Launch Dare Multicast Channel
By Jon Lafayette published
Ad–supported net to debut July 1 in 80% of U.S. households
FAST Break: Roku, NBA Team Up for League’s First Free Streamer
By Jon Lafayette published
NBA App, League Pass available via streaming platform
Fox Using AdRise as Tech Platform for Audience Network
By Jon Lafayette published
OneFox includes linear and CTV inventory
PubMatic Will Use Instacart Data To Target CTV Commercials
By Jon Lafayette published
GroupM, Mars sign up
Vizio Expands Work With AdImpact Ahead of Elections
By Jon Lafayette published
Political ad buyers will have more data to target voters
Gracenote Helps FAST Channels Launch With Program Metadata
By Jon Lafayette published
FAST Program comes to the U.S.
JIC Certifies Comscore, VideoAmp Are Ready to Use For Transactions
By Jon Lafayette published
iSpot maintains conditional certification
Roku, Samsung, Vizio, TikTok, Meta To Present at NewFronts
By Jon Lafayette published
Presentations run from April 29 to May 2
Former Hulu Exec Scott Donaton Joins VersusGame as CMO
By Jon Lafayette published
Elliot Solomon named VP, business development
Apple TV Plus’ ‘Palm Royale’ Repeats On Top Of TVision's Power Score Rankings
By Jon Lafayette published
Max’s ‘Wonka’ is top CTV movie
Nielsen Plans To Make ‘Big Data’ Available as Currency in September
By Jon Lafayette published
New measurement system increases homes using television by about 4%
Private Equity Firm To Take Endeavor Private for $13 Billion
By Jon Lafayette published
Silver Lake to pay $27.50 a share in cash
EstrellaTV Adds Affiliate in San Francisco Market
By Jon Lafayette published
MMB’s KMMC signs up with Spanish-language network
Fox TV Stations Names John Brauer SVP, Insights and Media Measurement
By Jon Lafayette published
Exec previously worked at Comcast’s Effectv
Altice USA’s Optimum Launches ‘Local Is Big Time’ Campaign
By Jon Lafayette published
Ads highlight local focus and tech capabilities
Gray Television, SportsGrid To Syndicate Sports Betting Specials
By Jon Lafayette published
SuperBook at Westgate Las Vegas to sponsor specials
Sony To Push GET Diginet During Upfront Discussions
By Jon Lafayette published
New series coming to Game Show Network