Democrat’s margin holding up in Arizona, Texas
Ad campaigns that incorporate cross-platform planning can achieve improved reach and lower frequency without incremental spending, according to a report from NBCUniversal.
Hyundai is riding shotgun with the WWE in a digital video series called Drive for Better that shows wrestlers working with the automaker and its dealers brightening people’s lives.
TV measurement and attribution company 605 said it signs an agreement with Walmart, which will use insights from the 605 Platf0rm to enhance its TV planning and analytics capabilities.
Havas Media Group said it will be using FreeWheel’s Strata platform for its media buying and management business in the U.K. and France.
Morgan Murphy Media named veteran broadcaster Lyle Banks as VP and general manager of WISC-TV, the company’s flagship station in Madison, Wisc.
Sinclair Broadcast Group, looking to generate new revenue from its sports units, said it hired J.R. McCabe as chief business officer of D2C/Gamification, a new post.
Local broadcaster E.W. Scripps Co. is jumping into the national television business by buying Ion Media for $2.65 billion in a deal backed by Warren Buffett’s Berkshire Hathaway.