Ad tech company MadHive said it will spend $50 million with SADA to expand Madhive’s use of the Google Cloud as a platform for its over-the-top advertising solutions.
In a move that caught some networks by surprise, Nielsen is delaying its plan to include out-of-home viewing in its ratings.
Nielsen said it launched a new project aimed at making it easier to plan and execute data-driven, audience-based campaigns using first-party data.
TransUnion is making it easier for advertisers to target ad campaigns based on its information about consumer attributes and attitudes by working with data streaming company Narrative.
And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily
In its last quarter before being acquired by FaceBank Group, fuboTV revenue rose 78% to $51 million, compared to a year ago, virtual MVPD says.
Nielsen’s Gracenote unit has hired David Faulknor as senior VP, product management, for its sports business.
Nielsen announced a new plan to cut costs and create operational efficiencies that will result in the reduction of its global workforce by about 3,500 employees.
The television industry's top news stories, analysis and blogs of the day.
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