Latest advertising news
Jo Ann Ross Steps Down as Ad Sales Chairman at Paramount
By Jon Lafayette published
Move comes weeks before upfront
MundoNow Connect Launches To Help Brands Target Hispanics on CTV
By Jon Lafayette published
First-party audience data used to deliver more accurate and immersive experiences for clients
Kargo Gives Buyers More Detail on CTV Campaigns
By Jon Lafayette published
New product provides series titles, episode names and contextual clues
Warner Bros. Discovery Names David Porter Head of Ad Research
By Jon Lafayette published
Exec was CEO of Canoe
Great American Family Tells Growth Story in Upfront Pitch
By Jon Lafayette published
Family-friendly content is brand-safe for advertisers (Upfront 2024)
27% of Advertisers To Spend More in Upfronts: iSpot Survey
By Jon Lafayette published
Shift of ad dollars to streaming slows
Former NBCU Ad Sales Exec Krishan Bhatia Joins Amazon
By Jon Lafayette published
Will oversee live sports, Freevee, Twitch, Prime Video Ads
Kerv’s Interactive Ad Technology Made Available via Magnite Platform
By Jon Lafayette published
Interactivity provides greater brand favorability, purchase intent
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