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![Olympic Opening Ceremony Ad Free](https://cdn.mos.cms.futurecdn.net/3HVhrJ7MyBobV3JuQeRo3S-320-80.jpg)
NBCU Plans Commercial-Free Hour During Olympic Opening Ceremonies
By Jon Lafayette published
Coca-Cola, Delta, Eli Lilly, Toyota, Visa, Xfinity get ‘brought to you by’ mentions
![Future Today Xandr](https://cdn.mos.cms.futurecdn.net/5tEWWCkK53CV9nQJyfY3rW-320-80.jpg)
Future Today Picks iSpot to Measure Streaming Ad Campaigns
By Jon Lafayette published
Early data shows delivery of incremental reach and impressions
![Paris Opening Ceremonies](https://cdn.mos.cms.futurecdn.net/GKR9PSBiyn8pCcPLJaJXGd-320-80.png)
NBCUniversal Looks To Ride Olympic Wave to Gold
By Jon Lafayette published
Final promotional push for Paris Summer Games starts this week on ‘Today,’ ‘Tonight Show’
![Mark Marshall at 2024 NBCU Upfront](https://cdn.mos.cms.futurecdn.net/K5E44ijeYbnfCUAAaC2BgX-320-80.jpg)
NBCU Claims Growth in Upfront Advertising Sales
By Jon Lafayette published
Sports, Peacock are strong spots
![Netflix Los Angeles office](https://cdn.mos.cms.futurecdn.net/TJhX5hXjaNEmJpoTx66mQa-320-80.jpg)
Another Senior Executive Leaves as Netflix Says Ad Business Won’t Be a ‘Primary Revenue Driver’ in 2025
By Jon Lafayette published
VP of global advertising sales Peter Naylor departs
![Progressive Commercial](https://cdn.mos.cms.futurecdn.net/oDNEyX6qwiu2YzShE33noN-320-80.png)
Insurer Progressive Had Most National and Local Ad Impressions, AdImpact Reports
By Jon Lafayette published
New platform measures broadcast, cable and CTV delivery across all markets
![NBA Finals Game 2 2024](https://cdn.mos.cms.futurecdn.net/SaQaCTjzQZRd7xMGk6rRY6-320-80.jpg)
Total TV Ad Impressions Down 3.73% in First Half: iSpot Report
By Jon Lafayette published
Broadcast networks saw gains in primetime
![Brian Lesser](https://cdn.mos.cms.futurecdn.net/a8HtZa8kbM6ftNVvHXYMdT-320-80.png)
Brian Lesser Returns To GroupM as Global CEO
By Jon Lafayette published
Executive had headed AT&T’s Xandr, InfoSum
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