NBCUniversal is unleashing more new advertising formats designed to keep viewers tuned in and reinforce marketing messages.
Ad tech company CatapultX launched its On-Stream platform, which uses artificial intelligence to place non-interruptive messages on screen within relevant video content.
A little less politics might be good for Fox News Media, which might prefer to talk about the weather with media buyers during the upfront.
AT&T’s Xandr advanced advertising unit, and TiVo made a deal that makes TiVo’s ad-supported connected TV inventory available to buyers in the Xandr Marketplace.
Trust matters, said Linda Yaccarino, NBCUniversal’s global chairman for advertising and partnerships, in an opinion piece posted Tuesday on the NBCU Together website.
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