Paris Summer Olympics
Latest about Paris Summer Olympics

Paris Olympics Account for 43% of Ad-Spending Growth in July
By Jon Lafayette published
Guideline says national TV spending was up 10% from a year ago, including the Summer Games

Peacock Added 2.8 Million Signups During the Olympics, Research Company Says
By Daniel Frankel published
The uptake compares to 3 million signups the NBCU subscription streaming service received for its AFC Wild Card exclusive back in January, according to Antenna

Weekly Cable Ratings: Fox News Continues Primetime Dominance
By R. Thomas Umstead published
Extends primetime winning streak to 10 weeks

NBCU Says Olympics Delivered 36.6 Million Viewers in Primetime
By Jon Lafayette published
Peacock streams 23.5 billion minutes, up 40%

Dream Team’s Win Brings Ratings Gold for NBC, Peacock
By Jon Lafayette published
Audience for men’s basketball Olympic gold medal game peaked at 22.7 million viewers

Paris Summer Olympics Close; NFL Preseason Begins: What’s on This Weekend in TV Sports (Aug. 10-11)
By R. Thomas Umstead published
A look at the weekend’s top TV sports events on broadcast, cable and streaming services

Paris Olympics Continue; ESPN Laces Up for Crawford-Madrimov Fight: What’s On This Weekend in TV Sports (Aug. 3-4)
By R. Thomas Umstead published
A look at the weekend’s top TV sports events on broadcast, cable and streaming services

NBCU Gets Pleasant Surprise With Daytime Olympic Viewing
By Jon Lafayette published
Office productivity declines while Games are on
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