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How To Reach Consumers Watching Both Linear and Streaming TV
By Monica Longoria published
Using connected TV to go after cord-cutters is only part of the story

How to Win the Midterms with Ads on Streaming Media
By David Wiesenfeld published
Political advertisers stand to gain from CTV’s local advantage

Advertisers Don’t Need to Choose Between CTV and Linear
By Marcy Pentoney published

Quality Still Wins in TV’s New Advertising Landscape
By Sona Pehlivanian published
Why we need to acknowledge that not all impressions are created equal

Upfronts Offer TV Networks a Three-Phase Opportunity
By John Bishop published
Moment of flux is a good time to reset the seller-customer relationship

The Senate Should Confirm FCC Nominee Gigi Sohn
By Tim Winter published
Sohn imminently qualified for the job, and she would work to improve the lives of children and families

The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About
By Mark McKee published
This year, it’s not just about making deals; it’s about finding solutions

Why Netflix’s Struggles Don’t Spell Doom for Streaming
By Brahm Eiley published
Legacy television business faces down a profitability predicament
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