Blogs

A rise in programmatic buying could make the upfronts even more relevant

Telco, labor union make joint call for Congress to fund Affordable Connectivity Program

Depression-era regulations won’t protect local journalism in the digital age

Better business decisions for the local community come from a crystal-clear focus

Putting games behind a paywall won’t cultivate new fans

CTV’s explosive growth could lead to a sea change

Proposed ‘Click-to-Cancel’ regulations afford less protection, transparency than cable’s current regime

Social media, clever creative can help ad buys during big events to build buzz

Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?

Tech advances take aim at growing pains greeting a new era of sports TV