blogs As All Eyes Turn To Local, Television Steps Up TV[R]EV analyst Alan Wolk: Reaching local television audiences was sort of a ‘nice to have’ piece of most national advertisers’ marketing plans. That all changed with the pandemic A Zero-Based Mindset: Cost Transformation for Traditional Media & Entertainment Businesses With audiences moving from live linear to digital programming, it's easy to see why cost margins are tight Could ‘Last Dance’ be a Template For Creating Content in the COVID Era? Audiences were tired of the endless COVID-19 coverage so ESPN and Netflix were able to bring sports back even for a little bit Grid List Latest blogs Guest Blog: Navigating the Uncharted Waters of Advanced TV in the Post-COVID Era By Rachel Adams By 2022, U.S. viewers will spend two hours and 10 minutes per day engaging with digital video, according to eMarketer Guest Blog: Ad Exchange 2020: What’s on the Radar? By Daniel Elad Although the traditional ad exchange model is designed to bring the utmost benefits to each party, there are still pitfalls and gaps to be resolved AMC Behind Season Two of ‘Gangs of London’ By Michael Malone Season one of crime drama starts in the fall Viewpoint: Big Media’s Now Moment By Adonis Hoffman Social justice push has brought much-needed introspection to industry? Viewpoint: Political Advertisers Must Push Through COVID-19 Challenges By Anthony Flaccavento How to adjust marketing messages during tricky times Guest Blog: Streaming TV Has Dayparts and Rotations, Too By Philip Inghelbrecht But it isn’t sold that way Univision Upfront Makes Room for Social Issues By Jon Lafayette At the beginning of its virtual upfront, Univision took a beat to acknowledge the unprecedented times America is living through. Guest Blog: How COVID Is Accelerating a Massive Shift to Hyper-Local Advertising By Adam Helfgott I’ve been reminded of the pivotal role that local plays in the media ecosystem Guest Blog: Why CTV Will Anchor a Unified Sales Offering at This Year’s Upfronts By Ryan Jamboretz, Amobee Upfront deals will get done, but not in the fashion we’ve seen before Real-Time Streaming’s Next Frontier: Interactivity and Gamification By Jed Corenthal, Phenix In a time of social distancing, build a ‘social living room’ for live-streamed events 123...789NextArchives Newsletter Sign-Up We’d love to stay in touch, sign up for the NextTV team to contact you with great news, content and offers. Thank you for signing up to Next TV. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. Most Read Most Shared 1 Primetime Ratings: ABC Wins With Strong Gamer ‘Don’t’ 2 Ex-TiVo Lawyer Patel Joins ‘Ultimate Patent Troll’ 3 Biden FCC Would Restore Net Neutrality Rules 4 WarnerMedia Promotes Gagne, Jennings to SVP 5 Crown Media Pours Holiday Cheer With Hallmark Wines 1 Primetime Ratings: ABC Wins With Strong Gamer ‘Don’t’ 2 Ex-TiVo Lawyer Patel Joins ‘Ultimate Patent Troll’ 3 Biden FCC Would Restore Net Neutrality Rules 4 WarnerMedia Promotes Gagne, Jennings to SVP 5 Crown Media Pours Holiday Cheer With Hallmark Wines
Guest Blog: Navigating the Uncharted Waters of Advanced TV in the Post-COVID Era By Rachel Adams By 2022, U.S. viewers will spend two hours and 10 minutes per day engaging with digital video, according to eMarketer
Guest Blog: Ad Exchange 2020: What’s on the Radar? By Daniel Elad Although the traditional ad exchange model is designed to bring the utmost benefits to each party, there are still pitfalls and gaps to be resolved
AMC Behind Season Two of ‘Gangs of London’ By Michael Malone Season one of crime drama starts in the fall
Viewpoint: Big Media’s Now Moment By Adonis Hoffman Social justice push has brought much-needed introspection to industry?
Viewpoint: Political Advertisers Must Push Through COVID-19 Challenges By Anthony Flaccavento How to adjust marketing messages during tricky times
Guest Blog: Streaming TV Has Dayparts and Rotations, Too By Philip Inghelbrecht But it isn’t sold that way
Univision Upfront Makes Room for Social Issues By Jon Lafayette At the beginning of its virtual upfront, Univision took a beat to acknowledge the unprecedented times America is living through.
Guest Blog: How COVID Is Accelerating a Massive Shift to Hyper-Local Advertising By Adam Helfgott I’ve been reminded of the pivotal role that local plays in the media ecosystem
Guest Blog: Why CTV Will Anchor a Unified Sales Offering at This Year’s Upfronts By Ryan Jamboretz, Amobee Upfront deals will get done, but not in the fashion we’ve seen before
Real-Time Streaming’s Next Frontier: Interactivity and Gamification By Jed Corenthal, Phenix In a time of social distancing, build a ‘social living room’ for live-streamed events
