OTT platforms are creating new avenues for advertisers to succeed that were difficult to imagine as little as a decade ago.
With its Peacock Investor Day slated for Jan. 16, Comcast is expected to offer the analyst community a deeper look into its plans for the streaming service.
In a crowded streaming-video market, viewers say they can’t find time to watch whole seasons at once
How brands and agencies can cement brand loyalty, employ household-level targeting and get a clear picture of total reach
To many in the media world, “walled garden” is a four-letter word. It connotes the power held by large platforms with locked-in users who command of the majority of digital ad spend.
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