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Stations Need To Keep the Mission in Mind (Viewpoint)
By Lyn Plantinga published
Better business decisions for the local community come from a crystal-clear focus
![Atlanta Hawks NBA game](https://cdn.mos.cms.futurecdn.net/a6LDm3PjwKtLryLAynGY6k-320-80.jpeg)
Why Sports Works Better on Free TV (Viewpoint)
By Erik Schrader published
Putting games behind a paywall won’t cultivate new fans
![connected TV](https://cdn.mos.cms.futurecdn.net/d333dBXvRCraHYWfmZYE9m-320-80.jpeg)
Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog)
By Jason Fairchild published
CTV’s explosive growth could lead to a sea change
![subscribe button](https://cdn.mos.cms.futurecdn.net/JnWSja5s9DTG5kvRPT4dHF-320-80.jpeg)
FTC Should Let FCC Take Lead on Cable Consumer Protection (MCN Guest Blog)
By Deborah Lathen published
Proposed ‘Click-to-Cancel’ regulations afford less protection, transparency than cable’s current regime
![Jo Koy at Golden Globe Awards](https://cdn.mos.cms.futurecdn.net/grBCKcts4FbQgaWcjRt79Q-320-80.jpeg)
Why TV Tentpole Ad Buys Are Worth It (B+C Guest Blog)
By Jay Langan published
Social media, clever creative can help ad buys during big events to build buzz
![connected TV](https://cdn.mos.cms.futurecdn.net/d333dBXvRCraHYWfmZYE9m-320-80.jpeg)
How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog)
By Tom Wolfe published
Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?
![Football on TV](https://cdn.mos.cms.futurecdn.net/qjq26nLhgBMUwVyEySZUFf-320-80.jpeg)
Putting an End to Sports Streaming Frustrations (B+C Guest Blog)
By Jeff Bak published
Tech advances take aim at growing pains greeting a new era of sports TV
![cloud workflow](https://cdn.mos.cms.futurecdn.net/oEZim29DQyCYhKPWQu8SYG-320-80.jpeg)
Four Ways FAST Workflow Convergence Is Redefining OTA Distribution in the NextGen TV Era (B+C Guest Blog)
By Jon Nevitt published
Cloud-based operations offer many efficiencies for broadcasters
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