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Dr. Michael Vinson

Setting the Record Straight About Modern Media Measurement

By Dr. Michael Vinson

New approaches should be part of the industry's shift in direction

Broadcasting & Cable
Molly Poppie NIelsen

The Not-So-Hidden Problem With Big Data Sets

By Molly Poppie

Industry's current data sets don't always represent who is watching

Broadcasting & Cable
Brad, Geving, VP of Media

How Remnant TV Advertisers Can Avoid Exposure Amid a Tight Q4

By Brad Geving

Relying solely on leftover airtime could leave sponsors out in the cold

Broadcasting & Cable
Matrix

How Automation Improves the Ad Sales Process

By A NextTV Paid Contributor

Houses in El Reno, Oklahoma

Voices From Fixed Wireless: A Middle American Broadband Operator

By Jimmy Schaeffler, The Carmel Group

The Carmel Group's Jimmy Schaeffler speaks with OK-based AtLink Network Services’ CEO and principal, Samual Curtis

Multichannel News
Jorja Fox as Sara Sidle and William Petersen as Dr. Gil Grissom in CBS's 'CSI: Vegas'

The Connection Between Journeyman Outfielder Marquis Grissom and ‘CSI’

By Michael Malone

Creator Anthony Zuiker on how he came up with Gil Grissom’s name

Broadcasting & Cable
Evergent CEO Vijay Sajja

Why Content Providers Need to Pay More Attention to the Customer Journey

By Vijay Sajja

The TV consumer is more active than ever and video services must become agile to keep up

Multichannel News
Matrix

Improving the TV Ad Sales Process for Buyers

By A NextTV Paid Contributor

A tablet streaming video

Streaming Subscribers Aren't Tired -- They're Lost!

By Rob Delf

NextTV
A screen grab of the integration of Lacoste on series 'Queer Eye'

Brand Integrations Are Having More Than a 'Moment.' Here's Why.

By Dâna Barakat

Advertisers are rethinking how they continue to remain relevant to and in front of the full breadth of their audiences

Broadcasting & Cable
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