Latest blogs

Monica Longoria

How To Reach Consumers Watching Both Linear and Streaming TV

By Monica Longoria published

Using connected TV to go after cord-cutters is only part of the story

Broadcasting & Cable
voting and politics

How to Win the Midterms with Ads on Streaming Media

By David Wiesenfeld published

Political advertisers stand to gain from CTV’s local advantage

Broadcasting & Cable
Marcy Pentoney, VP, product management, Cadent

Advertisers Don’t Need to Choose Between CTV and Linear

By Marcy Pentoney published

Broadcasting & Cable
Sona Pehlivanian of NY Interconnect

Quality Still Wins in TV’s New Advertising Landscape

By Sona Pehlivanian published

Why we need to acknowledge that not all impressions are created equal

Broadcasting & Cable
John Bishop, VP, Business Intelligence

Upfronts Offer TV Networks a Three-Phase Opportunity

By John Bishop published

Moment of flux is a good time to reset the seller-customer relationship

Broadcasting & Cable
Gigi Sohn

The Senate Should Confirm FCC Nominee Gigi Sohn

By Tim Winter published

Sohn imminently qualified for the job, and she would work to improve the lives of children and families

Broadcasting & Cable
Mark McKee, general manager, FreeWheel

The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About

By Mark McKee published

This year, it’s not just about making deals; it’s about finding solutions

Broadcasting & Cable
Watching TV is fun

Why Netflix’s Struggles Don’t Spell Doom for Streaming

By Brahm Eiley published

Legacy television business faces down a profitability predicament

Multichannel News
Bob Ivins

Currency vs. Measurement: Understanding & Improving TV Marketing

By Bob Ivins published

Broadcasting & Cable
Dave Coleman, senior VP, strategy & development, Ocean Media

2022 Upfronts: Priorities from Both Sides of the Negotiating Table

By Dave Coleman published

Broadcasting & Cable
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