SPONSORED: How Doubling Down on Addressable Technology Can Transform An Advertising Buy By Elizabeth Dunn NBCU's Big Peacock Plumage Revealed Few Surprises By Mike Farrell Comcast NBCU launches ad-supported streaming service with few surprises What OTT Can Learn From Mobile In-App When It Comes to Preventing Ad Fraud By Sarah Chafer OTT platforms are creating new avenues for advertisers to succeed that were difficult to imagine as little as a decade ago. SPONSORED: Addressable Advertising Redefined By Elizabeth Dunn Analyst: Slow and Steady Wins the Streaming Race By Mike Farrell With its Peacock Investor Day slated for Jan. 16, Comcast is expected to offer the analyst community a deeper look into its plans for the streaming service. Binge No More? Why It’s Time for Netflix to Rethink Binge Releases By Leigh Amirand, Reach3 Insights In a crowded streaming-video market, viewers say they can’t find time to watch whole seasons at once SPONSORED: Tools for Mastering Today’s Wild Media Market By Elizabeth Dunn How brands and agencies can cement brand loyalty, employ household-level targeting and get a clear picture of total reach After $1.58B Spent on Streaming Tech, Disney+ Faced Issues - What Will Other Services Do? By Dan Taitz The brand will survive bugs and buffering, but others may not The Netflix Effect By Mike Farrell Days after downgrade, SVOD giant shows stronger growth outside U.S. We Need a Better Term Than ‘Walled Garden’ By Seif Hamid To many in the media world, “walled garden” is a four-letter word. It connotes the power held by large platforms with locked-in users who command of the majority of digital ad spend. Connected TV Does Not Equal Convergence By Philip Smolin To Handicap the Streaming Wars, Follow the Money By Kevin Hill, VuPulse Why programming costs will determine who succeeds and fails Politicians Need Connected TV to Reach Younger Voters By Karen Ring Data-driven strategy required SPONSORED: Reaching Live Sports Viewers With Advanced Advertising By Elizabeth Dunn D+ Day Arrives: Can It Match the Hype? By Daniel Frankel Disney’s long-awaited subscription streamer rolls out with massive expectations Disney+ Still Lacks an Amazon Fire TV App a Week Away from Launch By Daniel Frankel Amazon rep says 'productive conversations' have yielded 'nothing to share at this time' Newsletter Sign-Up We’d love to stay in touch, sign up for the NextTV team to contact you with great news, content and offers. Most Read Most Shared 1 HBO Streaming Series, Movies From Warner Bros. for Free 2 Disney Plus Accounts for 18% of Internet Video Traffic in Some European Countries 3 T-Mobile Offering Free Quibi Service to Customers 4 Crowded Streaming Market Has Room for New Entries: Report 5 FuboTV Emerges After Combining with FaceBank 1 HBO Streaming Series, Movies From Warner Bros. for Free 2 Disney Plus Accounts for 18% of Internet Video Traffic in Some European Countries 3 T-Mobile Offering Free Quibi Service to Customers 4 Crowded Streaming Market Has Room for New Entries: Report 5 FuboTV Emerges After Combining with FaceBank
SPONSORED: How Doubling Down on Addressable Technology Can Transform An Advertising Buy By Elizabeth Dunn
NBCU's Big Peacock Plumage Revealed Few Surprises By Mike Farrell Comcast NBCU launches ad-supported streaming service with few surprises
What OTT Can Learn From Mobile In-App When It Comes to Preventing Ad Fraud By Sarah Chafer OTT platforms are creating new avenues for advertisers to succeed that were difficult to imagine as little as a decade ago.
Analyst: Slow and Steady Wins the Streaming Race By Mike Farrell With its Peacock Investor Day slated for Jan. 16, Comcast is expected to offer the analyst community a deeper look into its plans for the streaming service.
Binge No More? Why It’s Time for Netflix to Rethink Binge Releases By Leigh Amirand, Reach3 Insights In a crowded streaming-video market, viewers say they can’t find time to watch whole seasons at once
SPONSORED: Tools for Mastering Today’s Wild Media Market By Elizabeth Dunn How brands and agencies can cement brand loyalty, employ household-level targeting and get a clear picture of total reach
After $1.58B Spent on Streaming Tech, Disney+ Faced Issues - What Will Other Services Do? By Dan Taitz The brand will survive bugs and buffering, but others may not
The Netflix Effect By Mike Farrell Days after downgrade, SVOD giant shows stronger growth outside U.S.
We Need a Better Term Than ‘Walled Garden’ By Seif Hamid To many in the media world, “walled garden” is a four-letter word. It connotes the power held by large platforms with locked-in users who command of the majority of digital ad spend.
To Handicap the Streaming Wars, Follow the Money By Kevin Hill, VuPulse Why programming costs will determine who succeeds and fails
D+ Day Arrives: Can It Match the Hype? By Daniel Frankel Disney’s long-awaited subscription streamer rolls out with massive expectations
Disney+ Still Lacks an Amazon Fire TV App a Week Away from Launch By Daniel Frankel Amazon rep says 'productive conversations' have yielded 'nothing to share at this time'
