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2022 Upfronts: Priorities from Both Sides of the Negotiating Table
By Dave Coleman published

Syndication is the Perfect Place for Addressable Experimentation
By Dan Brackett published

CTV Publishers Benefit from Separated Demand and Tech Platforms
By Mike Chowla last updated

Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies
By Josh Chasin last updated
Or how I learned to love the fortitude of big data

The Death of the Dongle
By Monica Longoria published
Want proof? Look at what the three biggest dongle makers — Amazon, Google and Roku — are up to these days.

The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience
By Kristina Shepard published
Traditional TV buying leaves the consumer experience in pieces — limited personalization, frequent waste, lost relevance

Not Ready for Prime Time — Audience Measurement in Disarray
By Adonis Hoffman last updated
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