Latest blogs

Dave Coleman, senior VP, strategy & development, Ocean Media

2022 Upfronts: Priorities from Both Sides of the Negotiating Table

By Dave Coleman published

Broadcasting & Cable
Dan Brackett, CTO, Extreme Reach

Syndication is the Perfect Place for Addressable Experimentation

By Dan Brackett published

Broadcasting & Cable
Mike Chowla is the VP of product management at PubMatic

CTV Publishers Benefit from Separated Demand and Tech Platforms

By Mike Chowla last updated

Broadcasting & Cable
Josh Chasin, chief measurability officer, VideoAmp

Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies

By Josh Chasin last updated

Or how I learned to love the fortitude of big data

Broadcasting & Cable
Chromecast with Google TV

The Death of the Dongle

By Monica Longoria published

Want proof? Look at what the three biggest dongle makers — Amazon, Google and Roku — are up to these days.

Broadcasting & Cable
Roku East Coast ad sales exec Kristina Shepard

The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience

By Kristina Shepard published

Traditional TV buying leaves the consumer experience in pieces — limited personalization, frequent waste, lost relevance

Broadcasting & Cable
Adonis Hoffman

Not Ready for Prime Time — Audience Measurement in Disarray

By Adonis Hoffman last updated

Broadcasting & Cable
A stack of money

Three Ways Broadcasters Are Losing Money in OTT Without Even Knowing It

By Matt Deets published

How broadcasters can avoid leaving ad dollars on the table

Broadcasting & Cable
A family watches content on multiple screens in their living room.

The Requirements of a Convergent TV Future

By Howard Shimmel published

Multichannel News
A communications satellite orbiting Earth

Land-based Competitive ISPs Note LEO Rivals

By Jimmy Schaeffler, The Carmel Group published

Multichannel News
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