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TV and Child

How Data-Driven Linear helps advertisers optimize their media strategy

By A NextTV Paid Contributor published

EDO’s Scott Grunther discusses the evolution of DDL and the benefits of behavioral outcomes for advertisers

The prisoners' barracks at Dachau concentration camp.

Dachau, 1972: An Odd Thing Happened on Our Way to Broadcasting the Munich Summer Olympics

By Jimmy Schaeffler, The Carmel Group published

Multichannel News
Karen Babcock, VP, planning and monetization, Comcast Advertising

What’s the Secret to Making Modern TV Advertising Less Cryptic? Hint: The Answer’s in The Engine Room

By Karen Babcock published

Why the solutions to many of our advertising challenges are found under the hood

Broadcasting & Cable
A man using his phone while watching TV

Here's Why Brand Building Is CTV’s Best Shot

By Chris Kelly published

Four things broadcasters must remember as they establish their CTV measurement strategy

Broadcasting & Cable

ACA: The American Cable Association’s Amazing Bandwidth

By Jimmy Schaeffler last updated

Multichannel News
broadband, lights

America's Broadband Treasure: Can It Be Properly Funded?

By Jimmy Schaeffler, The Carmel Group published

Multichannel News
Scott Wallsten

The FCC Broadband Map Will Be Wrong -- But It Was Always Going To Be

By Scott Wallsten published

Multichannel News
older couple watching TV on the news

News Viewing 55-Plus: The Need to Know

By Sue Tremblay published

Why to target information’s most loyal — and valuable — advertising demographic

Broadcasting & Cable
Big Tech icons on iPhone screen

Senate Should Vote to End Big Tech's Free Ride on Universal Service

By Kim Keenan published

Why it’s time for Congress to compel edge providers to do their bit to close the digital divide

Multichannel News
Monica Longoria

How To Reach Consumers Watching Both Linear and Streaming TV

By Monica Longoria published

Using connected TV to go after cord-cutters is only part of the story

Broadcasting & Cable
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