blogs
Latest blogs

Dachau, 1972: An Odd Thing Happened on Our Way to Broadcasting the Munich Summer Olympics
By Jimmy Schaeffler, The Carmel Group published

What’s the Secret to Making Modern TV Advertising Less Cryptic? Hint: The Answer’s in The Engine Room
By Karen Babcock published
Why the solutions to many of our advertising challenges are found under the hood

Here's Why Brand Building Is CTV’s Best Shot
By Chris Kelly published
Four things broadcasters must remember as they establish their CTV measurement strategy

ACA: The American Cable Association’s Amazing Bandwidth
By Jimmy Schaeffler last updated

America's Broadband Treasure: Can It Be Properly Funded?
By Jimmy Schaeffler, The Carmel Group published

The FCC Broadband Map Will Be Wrong -- But It Was Always Going To Be
By Scott Wallsten published

News Viewing 55-Plus: The Need to Know
By Sue Tremblay published
Why to target information’s most loyal — and valuable — advertising demographic
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.