blogs
Latest blogs

Jim McKay’s Sixth Olympics: Munich 1972
By Jimmy Schaeffler, The Carmel Group last updated
The thrill of victory and the ultimate agony of death and defeat

How to Win the Midterms with Ads on Streaming Media
By David Wiesenfeld published
Political advertisers stand to gain from CTV’s local advantage

Upfronts Offer TV Networks a Three-Phase Opportunity
By John Bishop last updated
Moment of flux is a good time to reset the seller-customer relationship

Advertisers Don’t Need to Choose Between CTV and Linear
By Marcy Pentoney last updated

Quality Still Wins in TV’s New Advertising Landscape
By Sona Pehlivanian published
Why we need to acknowledge that not all impressions are created equal

The Senate Should Confirm FCC Nominee Gigi Sohn
By Tim Winter published
Sohn imminently qualified for the job, and she would work to improve the lives of children and families

The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About
By Mark McKee published
This year, it’s not just about making deals; it’s about finding solutions

Why Netflix’s Struggles Don’t Spell Doom for Streaming
By Brahm Eiley published
Legacy television business faces down a profitability predicament
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.