Latest Blogs
Four Ways FAST Workflow Convergence Is Redefining OTA Distribution in the NextGen TV Era (B+C Guest Blog)
Cloud-based operations offer many efficiencies for broadcasters
Henry Kissinger: RIP for America’s First TV Diplomat (B+C Guest Blog)
Former Museum of TV & Radio chief recalls his encounters with the media-savvy former Secretary of State
For Streaming, It’s Only the Beginning (B+C Guest Blog)
Former FCC chief Mignon Clyburn says regulations shouldn’t stifle the progress of indie streamers serving underrepresented audiences
Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)
Focus on engagement, interaction when judging a campaign’s effectiveness
As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)
Attracting and retaining attention is key in an ever more crowded environment
TV’s Fragmented Landscape Has Made Reach Extension a Necessity (B+C Guest Blog)
With mass audiences more difficult to reach than ever, ad strategy should focus on targeting segments
Why Advertisers Need To Find a Home on Smart TV Home Screens (Guest Blog)
As viewing behaviors change strategies need to shift, too
The Future of YouTube Advertising: Blending Minds and Machines (Guest Blog)
Machine learning’s precision doesn’t translate to an understanding of context
