blogs

Cloud-based operations offer many efficiencies for broadcasters

Former Museum of TV & Radio chief recalls his encounters with the media-savvy former Secretary of State

Former FCC chief Mignon Clyburn says regulations shouldn’t stifle the progress of indie streamers serving underrepresented audiences

Focus on engagement, interaction when judging a campaign’s effectiveness

Attracting and retaining attention is key in an ever more crowded environment

With mass audiences more difficult to reach than ever, ad strategy should focus on targeting segments

As viewing behaviors change strategies need to shift, too

Machine learning’s precision doesn’t translate to an understanding of context

Expect viewers to tire of library content, reality shows and want something new

Platforms must address the huge gap between programmatic and premium