Latest news
Why TV Tentpole Ad Buys Are Worth It (B+C Guest Blog)
By Jay Langan published
Social media, clever creative can help ad buys during big events to build buzz
How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog)
By Tom Wolfe published
Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?
Putting an End to Sports Streaming Frustrations (B+C Guest Blog)
By Jeff Bak published
Tech advances take aim at growing pains greeting a new era of sports TV
Four Ways FAST Workflow Convergence Is Redefining OTA Distribution in the NextGen TV Era (B+C Guest Blog)
By Jon Nevitt published
Cloud-based operations offer many efficiencies for broadcasters
FCC Report Shows NextGen TV Is Broadcast’s Gold Standard (B+C Guest Blog)
By Armstrong Williams published
But regulatory hurdles still stand in the way of ATSC 3.0’s benefits
ATSC: Nurturing a Legacy of Excellence With High-Quality Content
By Ling Ling Sun published
Advancing adoption of new specs like NextGen TV takes more than just technology
Why Generative AI Poses Challenges for Content Creators
By Ling Ling Sun published
Prompt engineering efforts should keep context, empathy in mind
Writers’ Strike Should Teach Streamers a Valuation Lesson (Guest Blog)
By Marc Liebmann published
Data is becoming more crucial in television’s evolving economy
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.