BC Guest Blog

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older couple watching TV on the news

News Viewing 55-Plus: The Need to Know

By Sue Tremblay published

Why to target information’s most loyal — and valuable — advertising demographic

BC Guest Blog
Monica Longoria

How To Reach Consumers Watching Both Linear and Streaming TV

By Monica Longoria published

Using connected TV to go after cord-cutters is only part of the story

BC Guest Blog
voting and politics

How to Win the Midterms with Ads on Streaming Media

By David Wiesenfeld published

Political advertisers stand to gain from CTV’s local advantage

BC Guest Blog
John Bishop, VP, Business Intelligence

Upfronts Offer TV Networks a Three-Phase Opportunity

By John Bishop last updated

Moment of flux is a good time to reset the seller-customer relationship

BC Guest Blog
Marcy Pentoney, VP, product management, Cadent

Advertisers Don’t Need to Choose Between CTV and Linear

By Marcy Pentoney last updated

BC Guest Blog
Sona Pehlivanian of NY Interconnect

Quality Still Wins in TV’s New Advertising Landscape

By Sona Pehlivanian published

Why we need to acknowledge that not all impressions are created equal

BC Guest Blog
Gigi Sohn

The Senate Should Confirm FCC Nominee Gigi Sohn

By Tim Winter published

Sohn imminently qualified for the job, and she would work to improve the lives of children and families

BC Guest Blog
Mark McKee, general manager, FreeWheel

The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About

By Mark McKee published

This year, it’s not just about making deals; it’s about finding solutions

BC Guest Blog
Bob Ivins

Currency vs. Measurement: Understanding & Improving TV Marketing

By Bob Ivins published

BC Guest Blog
Dave Coleman, senior VP, strategy & development, Ocean Media

2022 Upfronts: Priorities from Both Sides of the Negotiating Table

By Dave Coleman published

BC Guest Blog
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