Latest news
Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out
By Phil Schraeder published
Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness
Guest Blog: It’s Time to Bring America’s Television Laws Into the 21st Century
By Mike Chappell published
As 1992 Cable Act reaches 30, a rethink of the rules is due
Political Advertisers Are Trading Zip Codes for Congressional Districts on CTV
By Joe Marino published
Multi-screen Viewing Habits Are Evolving Rapidly in Local Markets
By Sue Tremblay published
Older demos in midsize markets contribute largely to usage shift
We Need New Rules To Measure Media as Viewers Embrace Streaming
By Adonis Hoffman last updated
What’s the Secret to Making Modern TV Advertising Less Cryptic? Hint: The Answer’s in The Engine Room
By Karen Babcock published
Why the solutions to many of our advertising challenges are found under the hood
Here's Why Brand Building Is CTV’s Best Shot
By Chris Kelly published
Four things broadcasters must remember as they establish their CTV measurement strategy
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
MOST READ