BC Guest Blog

When it comes to making TV ads effective, briefer is better

Claims that Gigi Sohn would ‘actively deter minority media ownership‘ are fundamentally false

Station owner Armstrong Williams says nominee’s policies will hamper minority media growth

New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach

With streaming, making on-screen products available to viewers is easier than ever

When I first entered the broadcast world as a radio host almost 30 years ago, and more recently as a television host and station owner, Nielsen ratings were everything

New approaches should be part of the industry's shift in direction