BC Guest Blog
Latest about BC Guest Blog

Local TV Journalists, Not Political Operatives, Must Fill the News Hole as Newspapers Die
By Silvia Elaluf-Calderwood published
Partisan websites are clouding the local journalism picture

Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics
By Erin Firneno published
Advertisers want more accuracy but they’re wary of fragmentation

Guest Blog: It’s Time to Bring America’s Television Laws Into the 21st Century
By Mike Chappell published
As 1992 Cable Act reaches 30, a rethink of the rules is due

Political Advertisers Are Trading Zip Codes for Congressional Districts on CTV
By Joe Marino published

Multi-screen Viewing Habits Are Evolving Rapidly in Local Markets
By Sue Tremblay published
Older demos in midsize markets contribute largely to usage shift

We Need New Rules To Measure Media as Viewers Embrace Streaming
By Adonis Hoffman last updated

What’s the Secret to Making Modern TV Advertising Less Cryptic? Hint: The Answer’s in The Engine Room
By Karen Babcock published
Why the solutions to many of our advertising challenges are found under the hood
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