Conglomerate tells advertisers that 68% of its platform’s users can’t be reached via other ad-supported streaming services
Netflix shares jumped Wednesday morning following an earnings report that showed the streaming company adding more subscribers than expected and generating more revenue than forecast.
Reelgood data shows that nearly 10% of all the streams it arbitrated for the premiere week on the NBCU platform went to the sitcom
Netflix reported that its paid streaming subscribers rose to 203.7 million at the end of the fourth quarter, up 23% from a year ago.
TV[REV] Analyst Alan Wolk: Why it’s exciting to see that iSpot, a company that is busy redefining TV measurement in many ways, has now added the subjective to their arsenal
He says selling the company was necessary because it wasn't able to get the D-round venture backing needed to expand
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