Advertisers should take advantage of the large audiences flocking to ad-supported streaming services, a new study from Verizon Media and Publicis Media said.
The theatrical window lives on, but it’s smaller than ever, and the difference, at least distribution-wise, between blockbuster and 'straight-to-video' is super narrow
Merger of WarnerMedia and Discovery would create a $41 billion media titan that could truly rival Netflix and Disney in terms of global scale. And AT&T will have spun off all of the media assets it paid $135 billion for not too long ago
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