Latest blogs

Sue Tremblay, VP, sales director, Nielsen

Carrie Bradshaw at 55: Still Fabulous, but Too Old for Advertisers?

By Sue Tremblay published

Broadcasting & Cable
Julio Acosta PubMatic

Standardize Content Object for Programmatic CTV: Small Change With Big Impact

By Julio Acosta last updated

Broadcasting & Cable
DEG

Why Subscription Businesses Will Turn to AI to Manage Churn in the Coming Year

By Vijay Sajja published

Arm yourself with data to help fight off subscription fatigue

Broadcasting & Cable
Christa Stephens Beachfront

Best Practices: Ad Pod Configurations for Programmatic Auctions

By Christa Stephens last updated

Broadcasting & Cable
Bob Feinberg

Public Broadcasters' Jump Into NextGen TV Tiptoes Into Alliances with Commercial Ventures

By Gary Arlen published

Eyes on WNET multi-station venture in No. 1 market

Broadcasting & Cable
Comscore everywhere

How to navigate the world of infinite advertising measurement tools in 2022

By A NextTV Paid Contributor published

An interview with Rachel Gantz, GM, Advertising, Comscore

Corey Petruccelli

Three Ways Technological Advances Are Powering More Effective TV Advertising

By Corey Petruccelli last updated

Advances help television pair its broad reach with better targeting, measurement capabilities

Kim Gilberti, senior VP, product management, Nielsen

Impressions 2.0: The Great Equalizer

By Kim Gilberti published

Broadcasting & Cable
Karen Babcock, VP of planning and monetization for Comcast Advertising, and her boys

Pandemic-Professional-Parent Skills

By Karen Babcock published

A reflection on lessons learned from a mom in the media industry

Broadcasting & Cable
Derek Hashemi, VP, CTV Platform

Programmatic OTT: Why We Need to Move Past a Channel-Specific Mindset

By Derek Hashemi last updated

Broadcasting & Cable
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