Latest blogs
Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics
Advertisers want more accuracy but they’re wary of fragmentation
Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out
Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness
Guest Blog: It’s Time to Bring America’s Television Laws Into the 21st Century
As 1992 Cable Act reaches 30, a rethink of the rules is due
Multi-screen Viewing Habits Are Evolving Rapidly in Local Markets
Older demos in midsize markets contribute largely to usage shift
