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Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics
By Erin Firneno published
Advertisers want more accuracy but they’re wary of fragmentation

Serving New Market Entrants for Fiber Deployments
By Liliane Offredo-Zreik, Dr. Mark H. Mortensen published

Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out
By Phil Schraeder published
Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness

Guest Blog: It’s Time to Bring America’s Television Laws Into the 21st Century
By Mike Chappell published
As 1992 Cable Act reaches 30, a rethink of the rules is due

Political Advertisers Are Trading Zip Codes for Congressional Districts on CTV
By Joe Marino published

Multi-screen Viewing Habits Are Evolving Rapidly in Local Markets
By Sue Tremblay published
Older demos in midsize markets contribute largely to usage shift

We Need New Rules To Measure Media as Viewers Embrace Streaming
By Adonis Hoffman last updated
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