Live tests of dynamic addressable advertising in linear TV using the standards established by Project OAR have begun, the industry consortium said Thursday.
NBCUniversal and Sky named KC Sullivan as president and managing director of their global advertising and partnership division.
More than 8,500 media buyers and other folks from the advertising business have pre-registered for the virtual NewFronts, the Internet Ad Bureau said Wednesday.
Jumping into the current wave of social consciousness, the Advertising Research Foundation said it established ARF WIDE: Workforce Initiative for Diversity and Excellence.
At the beginning of its virtual upfront, Univision took a beat to acknowledge the unprecedented times America is living through.
And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily
Discovery is continuing its talks with distributors as it tries to determine its streaming strategy.
The television industry's top news stories, analysis and blogs of the day.
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