advertising and features Peacock, Duolingo Promote Fake Reality Show For April Fools’ Day Spots offer real deals on streaming, language lessons YouTube, Vizio, Amazon, Peacock, Roku, TikTok and Meta Headline NewFronts Brief presentations featured Wednesday on IAB Main Stage Analyst Turns Skeptical About Second-Half TV Ad Rebound Michael Nathanson sees a difficult upfront and a 5% drop in revenue in 2023 Grid List Latest advertising news Nexstar Adds Senior Ad Sales Execs To Focus on Multiplatform Approach By Jon Lafayette published 17 January 23 Todd Braverman, Brad Epperson and Lori Tavoularis get new posts Measurement, Programmatic Supply Chain on IAB Tech Lab Agenda for 2023 By Jon Lafayette published 17 January 23 Privacy, advanced TV are also priorities Netflix Grabs Paramount's Upfront Week Time Slot By Jon Lafayette published 12 January 23 Media buyers will be invited to Paris Theater on May 17 WideOrbit Launches ZingX Buy-Side Local TV Ad Platform By Jon Lafayette published 12 January 23 Step toward making ordering TV as easy a buying digital Jason Brown Named Chief Revenue Officer at Charter’s Spectrum Reach By Jon Lafayette published 10 January 23 Exec had been senior VP at DirecTV Advertising S&P Sees 2023 Recession Boosting Risks to Challenged Media Business By Jon Lafayette published 10 January 23 TV ad revenue seen dropping 8.2% Cinedigm To Employ TripleLift for In-Show Ads on FAST Channels By Jon Lafayette published 10 January 23 Ads will be contextually aligned with content Nielsen's Rivals React To Joint Industry Committee Plan By Jon Lafayette published 10 January 23 Most appear to welcome more input from programmers Programmers Band Together in Joint Industry Committee To Battle Nielsen Dominance By Jon Lafayette published 9 January 23 JIC’s goal is to create multiple currencies for premium video, using first-party viewing data Premium Predicament: What’s Being Measured Is as Important as Who Measures It By Jon Lafayette published 9 January 23 Programmers worry ad revenues will fall if they’re lumped in with supply of other digital video 123456789Archives Broadcasting & Cable Newsletter Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Breezeline's 'Stream TV' Expands to Connecticut, Touts 98% Self-Install and 71% High-Satisfaction Rates2New Bill Would Close Streaming Service Ad-Volume ‘Loophole’3NBC Shares Summer Programming Plans 499 Problems: Dish Faces Investor Lawsuits Over Ransomware Attack, Downgrades From Equity Analysts5Analyst Sees a More Magical Kingdom If Apple Acquires Disney
Nexstar Adds Senior Ad Sales Execs To Focus on Multiplatform Approach By Jon Lafayette published 17 January 23 Todd Braverman, Brad Epperson and Lori Tavoularis get new posts
Measurement, Programmatic Supply Chain on IAB Tech Lab Agenda for 2023 By Jon Lafayette published 17 January 23 Privacy, advanced TV are also priorities
Netflix Grabs Paramount's Upfront Week Time Slot By Jon Lafayette published 12 January 23 Media buyers will be invited to Paris Theater on May 17
WideOrbit Launches ZingX Buy-Side Local TV Ad Platform By Jon Lafayette published 12 January 23 Step toward making ordering TV as easy a buying digital
Jason Brown Named Chief Revenue Officer at Charter’s Spectrum Reach By Jon Lafayette published 10 January 23 Exec had been senior VP at DirecTV Advertising
S&P Sees 2023 Recession Boosting Risks to Challenged Media Business By Jon Lafayette published 10 January 23 TV ad revenue seen dropping 8.2%
Cinedigm To Employ TripleLift for In-Show Ads on FAST Channels By Jon Lafayette published 10 January 23 Ads will be contextually aligned with content
Nielsen's Rivals React To Joint Industry Committee Plan By Jon Lafayette published 10 January 23 Most appear to welcome more input from programmers
Programmers Band Together in Joint Industry Committee To Battle Nielsen Dominance By Jon Lafayette published 9 January 23 JIC’s goal is to create multiple currencies for premium video, using first-party viewing data
Premium Predicament: What’s Being Measured Is as Important as Who Measures It By Jon Lafayette published 9 January 23 Programmers worry ad revenues will fall if they’re lumped in with supply of other digital video
