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Latest advertising news

Team Whistle Integrates Sponsor GNC Into ‘No Days Off’ Series
By Jon Lafayette published
Skier Gus Kenworthy featured in lead-up to Olympics

Viamedia To Sell Programmatic Ads for Willow by Cricbuzz as Cricket Gains Popularity in the U.S.
By Jon Lafayette published
Deal will bring advertisers’ campaigns more reach and precision

Fox Expands Its Advanced Advertising Relationship With The Trade Desk
By Jon Lafayette published
UID 2.0 and OpenPath are integrated into AdRise

Boostr Working With DanAds To Open Self-Service Sales Channels
By Jon Lafayette published
Broadcasters, media companies can open automated sales platforms

GroupM Client Domino’s Sponsors History’s Jesse Owens Documentary
By Jon Lafayette published
Show to air on Juneteenth

FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
By Jon Lafayette published
Brands like live TV for concurrent viewing, engagement

Joint Industry Committee Adds Set-Maker Samsung to Measurement Lineup
By Jon Lafayette published
As pay TV subs shrink, digital data becomes more important in determining audience size and composition

Nielsen Says It Is Interoperable With LiveRamp for Data-Driven Ads
By Jon Lafayette published
Campaign planners can connect first- and third-party data
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