Latest advertising news
Kerv’s Interactive Ad Technology Made Available via Magnite Platform
By Jon Lafayette published
Interactivity provides greater brand favorability, purchase intent
NBCUniversal Is Going for Gold With $1.2 Billion in Olympic Ad Sales
By Jon Lafayette published
More than half of primetime will feature women athletes
Sherri Bradshaw, Anita James Promoted to Senior VPs at Viamedia
By Jon Lafayette published
Executives take new roles on financial leadership team
Scripps Wants Women’s Sports Boom To Boost Ion (Upfront 2024)
By Jon Lafayette published
Company’s networks reach diverse audiences via multicast and FAST
AMC Counts on Content, Ad Tech To Reverse Ad Slide (Upfront 2024)
By Jon Lafayette published
Audience Plus reaches 91 million homes
AMC Networks Launching Versions of Its Streamers With Commercials
By Jon Lafayette published
Advertisers will be able to reach viewers via ALLBLK, Shudder, Acorn TV, HiDive, Sundance Now and IFC Films Unlimited
AMC’s Content Room Plans Show on ‘Walking Dead’ Dogs
By Jon Lafayette published
Social-first series ‘Vibe Check’ features Reginae Carter
Vevo Working With Kerv For Shoppable CTV Ads
By Jon Lafayette published
Technology recognizes contextually relevant moments
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