advertising and features Delta’s NBCU Olympic Sponsorship Takes Off With ‘Top Chef’ Paris Integration Viewers get to see chefs cooking with Olympic, Paralympic athletes under the Eiffel Tower DoubleVerify Launches DV Marketplace Suite Platforms can measure inventory quality to determine value VideoAmp Integrates TransUnion Marketing Analytics Into Platform Advertisers can measure the impact of campaign across TV and digital channels Grid List Latest advertising news iSpot Is Working With Google To Measure YouTube, YouTube TV By Jon Lafayette published 16 May 23 Advertisers will be able to determine incremental reach Writers’ Strike Dims Star Power as Networks Take Upfront Stage By Jon Lafayette published 15 May 23 Actors won’t show up to tell jokes that aren’t being written NBCUniversal Pitches Comscore, Innovid for Local Ad Deals By Jon Lafayette published 11 May 23 Measurement companies provide real-time outcome-based insights Upfronts: Telemundo Expands Tplus-Branded Streaming Content By Jon Lafayette published 11 May 23 Additional FAST channels being launched Freevee's 'Jury Duty' Ranks Highest In TVision's CTV Show Rankings By Jon Lafayette published 11 May 23 Netflix’s 'Murder Mystery 2' is top movie Netflix Cancels First Live Upfront After Striking Writers Plan Disruption By Jon Lafayette published 11 May 23 Streaming service shirts to virtual presentation Fubo Working With iSpot.tv To Measure Incremental Impressions By Jon Lafayette published 10 May 23 Study finds 40% of Fubo viewers can’t be reached on linear TV TransUnion Bolsters Media Business, Adding Julie Clark as Senior VP By Jon Lafayette published 9 May 23 Matt Spiegel gets newly created role Paramount Pleased As It Concludes Round of Smaller Upfront Dinners By Jon Lafayette published 8 May 23 ‘We’re not going back to the old way of doing things,’ says ad sales head John Halley Samba TV Tells Advertisers How To Reach Gen Z, The Streaming Generation By Jon Lafayette published 8 May 23 65% of 18-to-26 year-olds don’t have access to cable 123456789Archives Broadcasting & Cable Newsletter The smarter way to stay on top of broadcasting and cable industry. Sign up below Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy, including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Diamond Ordered to Pay the Diamondbacks, Guardians, Rangers and Twins Their Full Bally Sports Rate2Delta’s NBCU Olympic Sponsorship Takes Off With ‘Top Chef’ Paris Integration3Google Quietly Ends Support for the Revolutionary First-Generation Chromecast4INCOMPAS to Hill: We Need a Full FCC Now5Streaming Consolidates: AMC Theater Chain Rolls Its Transactional Service Into Vudu
iSpot Is Working With Google To Measure YouTube, YouTube TV By Jon Lafayette published 16 May 23 Advertisers will be able to determine incremental reach
Writers’ Strike Dims Star Power as Networks Take Upfront Stage By Jon Lafayette published 15 May 23 Actors won’t show up to tell jokes that aren’t being written
NBCUniversal Pitches Comscore, Innovid for Local Ad Deals By Jon Lafayette published 11 May 23 Measurement companies provide real-time outcome-based insights
Upfronts: Telemundo Expands Tplus-Branded Streaming Content By Jon Lafayette published 11 May 23 Additional FAST channels being launched
Freevee's 'Jury Duty' Ranks Highest In TVision's CTV Show Rankings By Jon Lafayette published 11 May 23 Netflix’s 'Murder Mystery 2' is top movie
Netflix Cancels First Live Upfront After Striking Writers Plan Disruption By Jon Lafayette published 11 May 23 Streaming service shirts to virtual presentation
Fubo Working With iSpot.tv To Measure Incremental Impressions By Jon Lafayette published 10 May 23 Study finds 40% of Fubo viewers can’t be reached on linear TV
TransUnion Bolsters Media Business, Adding Julie Clark as Senior VP By Jon Lafayette published 9 May 23 Matt Spiegel gets newly created role
Paramount Pleased As It Concludes Round of Smaller Upfront Dinners By Jon Lafayette published 8 May 23 ‘We’re not going back to the old way of doing things,’ says ad sales head John Halley
Samba TV Tells Advertisers How To Reach Gen Z, The Streaming Generation By Jon Lafayette published 8 May 23 65% of 18-to-26 year-olds don’t have access to cable
