The NBCUnversal Owned Television Stations division said it made a deal with FreeWheel that will make it easier for local and regional advertisers to access and buy NBCU Spot On inventory.
Addressable advertising veteran Aleck Schleider has joined Blockgraph as its first chief revenue officer.
With no crowd watching when it restarts its season in its Orlando bubble, the National Basketball Association is using technology to add fans to broadcast and dress up its venues.
NBCUniversal Checkout, which lets viewers buy items seen during programming, will make its debut Aug. 1 during Syfy Wire After Dark, a new interactive special.
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