AcuityAds Holdings said its illumin platform will integrate GumGum’s Verity contextual analysis system, giving advertisers the ability to align their ads with relevant content.
Ad tech company Beachfront said it ran a national addressable ad execution on Vizio smart TV sets that met the specifications of the Open Addressable Ready consortium.
Local TV outlets have hit the jackpot as gambling becomes legalized on a state-by-state basis, according to a report from Nielsen.
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