advertising and features In a Rough Advertising Market, Sports May Be Winning Ticket Analyst Michael Nathanson lowers forecast for 2023, with streaming growing slower than expected Netflix, Apple, Max Among Best Ads, According to YouTube Ad for Telecom Egypt Is No. 2 While Linear Primetime Shrinks, Daytime Is Growing: iSpot Report Ad impressions in daytime growing at ABC, CBS and NBC Grid List Latest advertising news Chicken Soup for the Soul Launches Crackle Connex Ad-Sales Platform By Jon Lafayette published 4 April 23 Philippe Guelton, Darren Olive to lead new division Oracle’s Audiences Available for Connected TV Targeting Through OpenX By Jon Lafayette published 4 April 23 Supply-side targeting makes more inventory available to buyers Peacock, Duolingo Promote Fake Reality Show For April Fools’ Day By Jon Lafayette published 30 March 23 Spots offer real deals on streaming, language lessons YouTube, Vizio, Amazon, Peacock, Roku, TikTok and Meta Headline NewFronts By Jon Lafayette published 30 March 23 Brief presentations featured Wednesday on IAB Main Stage Analyst Turns Skeptical About Second-Half TV Ad Rebound By Jon Lafayette published 29 March 23 Michael Nathanson sees a difficult upfront and a 5% drop in revenue in 2023 Dollar General Media Network Uses LiveRamp To Connect With Customers By Jon Lafayette published 28 March 23 Retail network boosts ROI for marketers including Pepsi, Hershey’s, Unilever, General Mills and Colgate-Palmolive Pickleball Slam Laces Up K-Swiss As Official Shoe By Jon Lafayette published 28 March 23 Tennis footwear maker sponsors event to be televised on ESPN Magna Forecasts Long-Form National Video Revenue Will Dip 1% in 2023 By Jon Lafayette published 27 March 23 AVOD and FAST predicted to grow 21.2% Subway Signs as Presenting Sponsor of Pickleball Slam By Jon Lafayette published 27 March 23 ESPN to television $1 million event featuring Andre Agassi, John McEnroe, Andy Roddick, Michael Chang Tubi Sets Integrations With VideoAmp, LiveRamp, Comscore By Jon Lafayette published 23 March 23 Pause Ads now available on streaming service 123456789Archives Broadcasting & Cable Newsletter The smarter way to stay on top of broadcasting and cable industry. Sign up below Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy, including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1‘Never Have I Ever’ Final Season; ‘Cruel Summer’ Return: What’s Premiering This Week (June 5-11)2Viaplay CEO Anders Jensen Steps Down Amid Bleak Economic Reckoning; Fate of U.S. SVOD Expansion Now Seems Unclear 3CNN’s Licht Apologizes to Newsroom Following Disastrous ‘Atlantic’ Profile; Staffers Privately Say, ‘He’s Done’4‘Person, Place or Thing’ To Debut in Syndication This Fall 5Charter Taps Nokia as Key 5G Tech Vendor For Spectrum Mobile
Chicken Soup for the Soul Launches Crackle Connex Ad-Sales Platform By Jon Lafayette published 4 April 23 Philippe Guelton, Darren Olive to lead new division
Oracle’s Audiences Available for Connected TV Targeting Through OpenX By Jon Lafayette published 4 April 23 Supply-side targeting makes more inventory available to buyers
Peacock, Duolingo Promote Fake Reality Show For April Fools’ Day By Jon Lafayette published 30 March 23 Spots offer real deals on streaming, language lessons
YouTube, Vizio, Amazon, Peacock, Roku, TikTok and Meta Headline NewFronts By Jon Lafayette published 30 March 23 Brief presentations featured Wednesday on IAB Main Stage
Analyst Turns Skeptical About Second-Half TV Ad Rebound By Jon Lafayette published 29 March 23 Michael Nathanson sees a difficult upfront and a 5% drop in revenue in 2023
Dollar General Media Network Uses LiveRamp To Connect With Customers By Jon Lafayette published 28 March 23 Retail network boosts ROI for marketers including Pepsi, Hershey’s, Unilever, General Mills and Colgate-Palmolive
Pickleball Slam Laces Up K-Swiss As Official Shoe By Jon Lafayette published 28 March 23 Tennis footwear maker sponsors event to be televised on ESPN
Magna Forecasts Long-Form National Video Revenue Will Dip 1% in 2023 By Jon Lafayette published 27 March 23 AVOD and FAST predicted to grow 21.2%
Subway Signs as Presenting Sponsor of Pickleball Slam By Jon Lafayette published 27 March 23 ESPN to television $1 million event featuring Andre Agassi, John McEnroe, Andy Roddick, Michael Chang
Tubi Sets Integrations With VideoAmp, LiveRamp, Comscore By Jon Lafayette published 23 March 23 Pause Ads now available on streaming service
