Ellen Degeneres’ Ellen Digital Network said it is working on new projects with Tiffany Haddish and Ellie Kemper.
Condé Nast introduced The Influence Network, offering a collection of videos that it says has more scale than influencers and more scale than influencers.
In its initial NewFront presentation, Snap showed off a collaboration with Verizon that features augmented reality within the show for the first time.
The Media Rating Council has accredited the methodology Nielsen began using last year in 19 set meter markets last year as part of the upgrade of its local ratings service.
Giant media agency GroupM expects that global ad spending, not including U.S. political activity, will decline 11.9% during 2020, followed by 8.2% growth in 2021.
Hulu, in its first upfront as part of The Walt Disney Co., emphasized new ways its advertisers could reach streaming viewers.
In its first appear at the NewFronts, and its coming out party as a division of Fox, Tubi pitched new advertising technology.
Crackle Plus, part of Chicken Soup for the Soul Entertainemtn, introduced new viewer-friendly advertising products and expanded distribution for its Crackle and Popcornflix AVOD services.
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