Latest advertising news
Boostr Working With DanAds To Open Self-Service Sales Channels
Broadcasters, media companies can open automated sales platforms
GroupM Client Domino’s Sponsors History’s Jesse Owens Documentary
Show to air on Juneteenth
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Brands like live TV for concurrent viewing, engagement
Joint Industry Committee Adds Set-Maker Samsung to Measurement Lineup
As pay TV subs shrink, digital data becomes more important in determining audience size and composition
Nielsen Says It Is Interoperable With LiveRamp for Data-Driven Ads
Campaign planners can connect first- and third-party data
Seedtag Picks Foursquare To Measure Ad Impact on Foot Traffic
Data helps optimize campaigns for retail products
Fox, FreeWheel Expand Playbook With Dynamic Ad Insertion in College Football Games
Integration with AdRise to enable programmatic buying across Fox portfolio
Fox to Use datafuelX for Data-Driven Linear Ads
Advanced audiences based on Nielsen, VideoAmp data
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