advertising and features In a Rough Advertising Market, Sports May Be Winning Ticket Analyst Michael Nathanson lowers forecast for 2023, with streaming growing slower than expected Netflix, Apple, Max Among Best Ads, According to YouTube Ad for Telecom Egypt Is No. 2 While Linear Primetime Shrinks, Daytime Is Growing: iSpot Report Ad impressions in daytime growing at ABC, CBS and NBC Grid List Latest advertising news GumGum’s Overlay Ads Available Across Amagi’s Thunderstorm Inventory By Jon Lafayette published 23 March 23 In-content ads preferred by consumers ARF Looks To Map Providers of Attention-Based Metrics By Jon Lafayette published 21 March 23 Top advertisers serving on advisory committee Study Points To Ways Sponsors Can Gain Attention on Connected TV By Jon Lafayette published 21 March 23 Publicis, Yahoo find key differences between platforms Warner Bros. Discovery Enables Comscore, VideoAmp As Upfront Currency By Jon Lafayette published 20 March 23 ‘Optionality’ provided for clients in measurement and currency Measurement From DoubleVerify Available to Netflix Ad Clients By Jon Lafayette published 20 March 23 Metrics provides on viewability and traffic validity Comscore Launches Division for Programmatic Targeting By Jon Lafayette published 16 March 23 Proximic users will have access to ID-based segments and ID-less audiences across CTV, linear, digital, digital out of home and audio Hallmark Media Signs With EDO To Measure Ad Outcomes By Jon Lafayette published 15 March 23 Will focus on original shows, movie programming Buying Agency Mediahub Taps Unruly as a Preferred Supply-Side Platform By Jon Lafayette published 14 March 23 Direct publisher inventory key to activating at scale Disney Sells Out Oscar Commercials At Prices Between $1.6-$2.1 Million By Jon Lafayette published 10 March 23 Broad group of sponsors in 15 categories sign up Roku Using First-Party Retail Data From Best Buy To Target Ads By Jon Lafayette published 10 March 23 Deal follows agreement to sell Roku TV sets at Best Buy stores 123456789Archives Broadcasting & Cable Newsletter The smarter way to stay on top of broadcasting and cable industry. Sign up below Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy, including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1‘Never Have I Ever’ Final Season; ‘Cruel Summer’ Return: What’s Premiering This Week (June 5-11)2Viaplay CEO Anders Jensen Steps Down Amid Bleak Economic Reckoning; Fate of U.S. SVOD Expansion Now Seems Unclear 3CNN’s Licht Apologizes to Newsroom Following Disastrous ‘Atlantic’ Profile; Staffers Privately Say, ‘He’s Done’4‘Person, Place or Thing’ To Debut in Syndication This Fall 5Charter Taps Nokia as Key 5G Tech Vendor For Spectrum Mobile
GumGum’s Overlay Ads Available Across Amagi’s Thunderstorm Inventory By Jon Lafayette published 23 March 23 In-content ads preferred by consumers
ARF Looks To Map Providers of Attention-Based Metrics By Jon Lafayette published 21 March 23 Top advertisers serving on advisory committee
Study Points To Ways Sponsors Can Gain Attention on Connected TV By Jon Lafayette published 21 March 23 Publicis, Yahoo find key differences between platforms
Warner Bros. Discovery Enables Comscore, VideoAmp As Upfront Currency By Jon Lafayette published 20 March 23 ‘Optionality’ provided for clients in measurement and currency
Measurement From DoubleVerify Available to Netflix Ad Clients By Jon Lafayette published 20 March 23 Metrics provides on viewability and traffic validity
Comscore Launches Division for Programmatic Targeting By Jon Lafayette published 16 March 23 Proximic users will have access to ID-based segments and ID-less audiences across CTV, linear, digital, digital out of home and audio
Hallmark Media Signs With EDO To Measure Ad Outcomes By Jon Lafayette published 15 March 23 Will focus on original shows, movie programming
Buying Agency Mediahub Taps Unruly as a Preferred Supply-Side Platform By Jon Lafayette published 14 March 23 Direct publisher inventory key to activating at scale
Disney Sells Out Oscar Commercials At Prices Between $1.6-$2.1 Million By Jon Lafayette published 10 March 23 Broad group of sponsors in 15 categories sign up
Roku Using First-Party Retail Data From Best Buy To Target Ads By Jon Lafayette published 10 March 23 Deal follows agreement to sell Roku TV sets at Best Buy stores
