Latest advertising news
Netflix Plans Double-Barreled Upfront Experience for Buyers
By Jon Lafayette published
Immersive event follows an intimate presentation
FX, Hulu Unsheath Super Bowl Ad For ‘Shogun’
By Jon Lafayette published
Commercial urges viewers to watch 2 1/2-minute trailer online
Beeswax Inventory Desk Launched By FreeWheel
By Jon Lafayette published
Buyers get direct access to premium connected TV video
Why Wait for Kickoff? See Some Hot Super Bowl Commercials Here
By Jon Lafayette published
Commercials in the big game cost $7 million, not including big names like Christopher Walken, Usher, Peyton Manning, Jenna Ortega and Post Malone
Hallmark Media Renews Ratings Deal With Nielsen
By Jon Lafayette published
Was top-rated entertainment cable network in 2023 and Q4 2023
CBS Sports Creator Studio Forges Content For M&M’s Ring Campaign
By Jon Lafayette published
Amplifies candy brand’s Super Bowl effort
YouTube Touts High-Profile Ad Formats Ahead of Super Bowl
By Jon Lafayette published
Streamer helps brands take advantage of big moments
Viant Boosts Data Platform With AI Tools and Services
By Jon Lafayette published
ESB Advertising, an early user, sees 40% gain in return on ad spend
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below