Latest advertising news

Brian Doherty

Brian Doherty Named Ad Sales President for AXS TV, HDNet Movies

By Jon Lafayette published

Exec previously worked at Nexstar and The CW

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Sling TV Pause Ad

Dish Media Rolls Out Pause Ads on Sling TV

By Jon Lafayette published

vMVPD matches similar offerings by ad-supported streaming services

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Election Ad Campaign Spending

LG Ad Solutions Says It’s Smart for Political Advertisers To Buy Streaming Ads

By Jon Lafayette published

Survey shows Dem, GOP and independent CTV viewers prefer streaming to cable, satellite, broadcast

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Commercial for Buffalo Wild Wings

Ciroc, T-Mobile, Buffalo Wild Wings Have Most Effective Spots, EDO Says

By Jon Lafayette published

Comedy, music helped make commercials stand out in first half of 2024

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Election Ad Campaign Spending

New Forecast Sees Political Ad Spending Hitting $10.7 Billion in 2024

By Jon Lafayette published

AdImpact sees $5.4 billion for broadcast, over $1.9 billion for cable, $1.5 billion for CTV

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White Claw ad JB Smoove

White Claw Spots Are Grabbing Viewers’ Attention, EDO Finds

By Jon Lafayette published

Beer’s effectiveness lead over hard seltzers narrows

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Alycia Mason Wavemaker

Former McDonald’s Executive Alycia Mason Named CEO of GroupM’s Wavemaker U.S.

By Jon Lafayette published

Also held posts at Publicis, Mindshare, OMD

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Jessica Simpson and Daughter for Chicken of the Sea

YouTube Shorts Produce Results for Chicken of the Sea Campaign With Jessica Simpson

By Jon Lafayette published

Media plans from Ignited and Pixability targeted millennial pop-culture fans who know they’re not eating chicken

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Tom Fochetta

Tom Fochetta Named Head of Dish Media Ad Sales Unit

By Jon Lafayette published

Exec had previously been with Samsung Ads

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Disney's Magic Words

Can You Say ‘Score?’ Disney Expands ‘Magic Words’ to Sports

By Jon Lafayette published

Ad buyer Magna is beta-testing new capability

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