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Latest advertising news

Nielsen, Innovid To Collaborate on Simplifying Cross-Media Advertising
By Jon Lafayette published
Nielsen One measurement to be incorporated into Innovid's ad-serving platform

As Back-to-School Season Starts, EDO Rates Walmart As Most Effective Convergent TV Advertiser Among Department Stores
By Jon Lafayette published
Target bucks trend with linear ads outperforming streaming

Viamedia Becomes Programmatic Sales Rep for News of the World
By Jon Lafayette published
Independent ad rep firm growing streaming business

Disney Says Upfront Sales Were Up 5% to Record Levels
By Jon Lafayette published
40% of commitments go to addressable inventory

Comscore Clients Get Access to Comcast’s Signal Authentication
By Jon Lafayette published
Advertisers receive more accurate measurement, better identity resolution

Fox Says Upfront Sales Grew for Linear and Digital Properties
By Jon Lafayette published
Tubi achieves double-digit volume increase

ISpot.tv Providing Cross-Platform Ad Measurement with TikTok
By Jon Lafayette published
Integration provides metrics for evaluating campaigns

NBCU Claims Ad Revenue Gold Medal for Paris Olympics
By Jon Lafayette published
$500 million generated from first-time sponsors
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