advertising and features Peacock, Duolingo Promote Fake Reality Show For April Fools’ Day Spots offer real deals on streaming, language lessons YouTube, Vizio, Amazon, Peacock, Roku, TikTok and Meta Headline NewFronts Brief presentations featured Wednesday on IAB Main Stage Analyst Turns Skeptical About Second-Half TV Ad Rebound Michael Nathanson sees a difficult upfront and a 5% drop in revenue in 2023 Grid List Latest advertising news AMC Restructures Ad Sales Unit Ahead of Upfront Market By Jon Lafayette published 14 February 23 Evan Adlman adds responsibilities for linear, digital sales Nada Bradbury Named CEO Of ANA-4As’ Ad-ID Service By Jon Lafayette published 14 February 23 Executive had been with Nielsen DoubleVerify Claims to Have Solved Connected TV’s ‘TV Off’ Problem By Jon Lafayette published 14 February 23 Ads not seen cost marketers more than $1 billion last year Netflix Ad Reach is Tiny Compared to Local TV News, TVB Says By Jon Lafayette published 13 February 23 Even in Grand Rapids, newscasts top delivery of Netflix’s top shows Woof! The Farmer’s Dog Spot Scores At Super Bowl: iSpot By Jon Lafayette published 13 February 23 First PopChips ad in big game breaks good Fox Pushes Tubi Brand With Two Super Bowl Commercials By Jon Lafayette published 13 February 23 Viewers can go down ‘rabbit hole’ of Tubi content Roasted: Mr. Peanut Going From Super Bowl to Tubi By Jon Lafayette published 10 February 23 Long version of commercial to stream as part of a Tubi Total Takeover NBCU Trying To Quantify Quality Amid Debate on Measurement By Jon Lafayette published 8 February 23 Marketcast is calculating a Content Quality Index Fox Sees Super Bowl Sunday Generating $600 Million in Ad Revenue By Jon Lafayette published 8 February 23 National ad revenue up without big game, CEO Lachlan Murdoch says Viant Launches Adtricity Program As Part of Sustainability Drive By Jon Lafayette published 7 February 23 Company joined Ad Net Zero 123456789Archives Broadcasting & Cable Newsletter Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Breezeline's 'Stream TV' Expands to Connecticut, Touts 98% Self-Install and 71% High-Satisfaction Rates2New Bill Would Close Streaming Service Ad-Volume ‘Loophole’3NBC Shares Summer Programming Plans 499 Problems: Dish Faces Investor Lawsuits Over Ransomware Attack, Downgrades From Equity Analysts5Analyst Sees a More Magical Kingdom If Apple Acquires Disney
AMC Restructures Ad Sales Unit Ahead of Upfront Market By Jon Lafayette published 14 February 23 Evan Adlman adds responsibilities for linear, digital sales
Nada Bradbury Named CEO Of ANA-4As’ Ad-ID Service By Jon Lafayette published 14 February 23 Executive had been with Nielsen
DoubleVerify Claims to Have Solved Connected TV’s ‘TV Off’ Problem By Jon Lafayette published 14 February 23 Ads not seen cost marketers more than $1 billion last year
Netflix Ad Reach is Tiny Compared to Local TV News, TVB Says By Jon Lafayette published 13 February 23 Even in Grand Rapids, newscasts top delivery of Netflix’s top shows
Woof! The Farmer’s Dog Spot Scores At Super Bowl: iSpot By Jon Lafayette published 13 February 23 First PopChips ad in big game breaks good
Fox Pushes Tubi Brand With Two Super Bowl Commercials By Jon Lafayette published 13 February 23 Viewers can go down ‘rabbit hole’ of Tubi content
Roasted: Mr. Peanut Going From Super Bowl to Tubi By Jon Lafayette published 10 February 23 Long version of commercial to stream as part of a Tubi Total Takeover
NBCU Trying To Quantify Quality Amid Debate on Measurement By Jon Lafayette published 8 February 23 Marketcast is calculating a Content Quality Index
Fox Sees Super Bowl Sunday Generating $600 Million in Ad Revenue By Jon Lafayette published 8 February 23 National ad revenue up without big game, CEO Lachlan Murdoch says
Viant Launches Adtricity Program As Part of Sustainability Drive By Jon Lafayette published 7 February 23 Company joined Ad Net Zero
