Latest advertising news
Analyst Calls 2024 The Year Linear TV Advertising Officially Broke
By Jon Lafayette published
Michael Nathanson slashes forecasts, sees national ad revenue down 2.6% in 2024 and plummeting 12.3% in 2025
Nielsen Names Anil Goel Chief Engineering Officer
By Jon Lafayette published
Executive is replacing Srini Varadarajan
NBCUniversal Working With Google, LiveRamp To Use First Party-Data for Personalized CTV Ads
By Jon Lafayette published
Arrangement combines privacy with performance, companies say
Bumble Engages Peacock’s ‘The Traitors’ To Promote Dating ‘Deception Detector’
By Jon Lafayette published
Phaedra Parks, Parvati Shallow, Peter Weber from Season 2 appear in campaign
Bitmovin, Yospace Combine To Insert Ads Into Live Streams
By Jon Lafayette published
Viewing of live-streamed programming on the rise
Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier
By Jon Lafayette published
Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery
Clinch Rolling Out Creative Attribution Reporting for CTV Ads
By Jon Lafayette published
Canvas automobile client is piloting new capability
BIA Lowers Forecast for 2024 Local Ad Revenue To $172 Billion
By Jon Lafayette published
Political spending expected to hit $11.1 billion, up 15.5% from 2020
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