Younger consumers want more than representation and inclusion from brands, they want “empowerment,” according to a new study from Fuse Media.
Nielsen said it is updating the way it measures digital video in order to offer comparable cross-platform metrics as technology and privacy requirements are changing.
The Trade Desk said it promoted Tim Sims to chief revenue officer. Sims had been senior VP, inventory partnerships. He succeeds Jonathan Carson, who left earlier this year.
LoopMe, which bills itself as an outcome-based video platform, said it is promising advertisers that use that platform that their messages won’t appear alongside hateful and inflammatory content.
ViacomCBS tapped Verizon Media as the preferred supply side platform for its CBSN and ET Live streaming services.
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