Latest advertising news
FreeWheel Names Kris Magel Head of Global Agency Partnerships
Agency veteran was most recently at Samba TV
Viamedia Integrates Its Parrot Ad Decisioning System With Minerva
MSOs get more efficient programmatic capabilities
Netflix Says It Closed Upfront With 150% Increase in Sales
Season 3 of ‘Bridgerton’ draws sponsors including L’Oreal, Pure Leaf, Amazon Audible, Puig, Booking.com, Stella Artois, Hilton
tvScientific Gets Patent for CTV Outcome Optimization
Artificial intelligence shifts spending to most productive media
Infillion Launches IDVx Interactive Video-Ad Capabilities
Beta test achieved 6% lift in product consideration
FreeWheel Unleashes CTV Performance-Marketing Tools
Cost per acquisition strategy is driven by machine learning
iSpot Gets Joint Industry Council’s Certification for New Cross-Media Methodology
Company’s Data Connect maps every household and individual and connects exact viewership of linear and streaming ads to outcomes
BranchLab Adds Errol Taylor as Advisor with Additional States Making Pharma Marketing More Difficult
Startup says it can provide consumer privacy and campaign effectiveness
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