VAB, the trade group representing the biggest TV ad sales organizations, is calling on Nielsen to reverse its plan to delay the integration of out-of-home viewing into its national ratings.
ViacomCBS blasted Nielsen’s surprise decision to postpone adding out-of-home viewers to its ratings.
FX has ordered season five for comedy Better Things, and inked a new overall deal with Pamela Adlon, the executive producer, director and star.
NBCUniversal’s advertising unit will host a Creativity Summit as part of its campaign to get the industry to rethink and transform the way business is done.
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