ABC has ordered drama series Rebel, which is planned to debut in 2021. ABC went straight to series on the project, which is inspired by the life of activist Erin Brockovich.
Nielsen said it launched Compass, a global database of campaign outcomes that will allow brands to compare the performance of their marketing efforts against historic benchmarks.
Comcast’s NBCUniversal unit said it is introducing a new measurement system that tells marketers how effective their ad spending has been across campaigns, screens and platforms.
In a study conducted during the COVID-19 pandemic, Food Network and History were the cable channels most often called “must haves’ by cable subscribers, according to Beta Research.
Standard Media Index said it appointed Darrick Li as VP, sales and client services in Canada, where the ad spending intelligence service recently started doing business in April.
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