Latest News
Samsung Ads Working With Epsilon On Advanced TV Audiences
Brands can combine their own first-party data with Epsilon’s demographic and transaction data
Only 40% Of Advertisers Say They’re ‘Very Good’ At Optimizing Converged TV
Innovid study finds marketers spend 56% of their time trying to optimize ad performance
FreeWheel Supporting LiveRamp’s RampID To Enable More Addressable CTV Advertising
Marketers can use first-party data to target audiences
Magnite Integrates Snowflake, Enabling Secure Use Of Data Across Streaming Inventory
Advertisers can manage, create and transact on data-based audience segments
Disney Plus’s ‘Ahsoka’ Regains Top Spot in TVision’s CTV Power Score Rankings
Apple TV’s ‘Morning Show’ slips to No. 2
Writers Guild Board Votes To End Strike While Agreement Is Ratified
Writers get streaming viewership bonus, AI protections
Jeff Probst on New ‘Survivor’ Season and How Howard Stern Impacted His Approach to Hosting (Q&A)
A few years back, Probst felt the unscripted CBS staple had ‘run its course.’ He doesn’t feel that way anymore
Karim Mawji, Lydia Daly Added To Paramount Ad Leadership Team
Execs report to president John Halley
