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Samsung Ads Working With Epsilon On Advanced TV Audiences
By Jon Lafayette published
Brands can combine their own first-party data with Epsilon’s demographic and transaction data

Only 40% Of Advertisers Say They’re ‘Very Good’ At Optimizing Converged TV
By Jon Lafayette published
Innovid study finds marketers spend 56% of their time trying to optimize ad performance

FreeWheel Supporting LiveRamp’s RampID To Enable More Addressable CTV Advertising
By Jon Lafayette published
Marketers can use first-party data to target audiences

Magnite Integrates Snowflake, Enabling Secure Use Of Data Across Streaming Inventory
By Jon Lafayette published
Advertisers can manage, create and transact on data-based audience segments

Disney Plus’s ‘Ahsoka’ Regains Top Spot in TVision’s CTV Power Score Rankings
By Jon Lafayette published
Apple TV’s ‘Morning Show’ slips to No. 2

Writers Guild Board Votes To End Strike While Agreement Is Ratified
By Jon Lafayette published
Writers get streaming viewership bonus, AI protections

Jeff Probst on New ‘Survivor’ Season and How Howard Stern Impacted His Approach to Hosting (Q&A)
By Michael Malone published
A few years back, Probst felt the unscripted CBS staple had ‘run its course.’ He doesn’t feel that way anymore

Karim Mawji, Lydia Daly Added To Paramount Ad Leadership Team
By Jon Lafayette published
Execs report to president John Halley
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