Nielsen said it is upgrading the digital capabilities of its Nielsen Ad Intel product by adding data about search to its ad spending analytics.
TransUnion, which has consumer and credit information on individuals, is expanding into the connected TV space by buying data company TruOptik.
Anthem Sports & Entertainment said it made a deal with Russia’s largest digital platform--Rutube.list--to carry Fight Network and Impact Wrestling in the country starting Oct. 1.
Advertiser Perceptions finds marketers found flexibility in options to buy more inventory at upfront pricing
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