ViacomCBS blasted Nielsen’s surprise decision to postpone adding out-of-home viewers to its ratings.
NBCUniversal’s advertising unit will host a Creativity Summit as part of its campaign to get the industry to rethink and transform the way business is done.
Whip Media Group said that it has added MediaLink founder and CEO Michael Kassan to its board of directors.
AT&T’s WarnerMedia division named Christina Sulebakk as general manager of HBO Europe, effective immediately.
Ad tech company MadHive said it will spend $50 million with SADA to expand Madhive’s use of the Google Cloud as a platform for its over-the-top advertising solutions.
In a move that caught some networks by surprise, Nielsen is delaying its plan to include out-of-home viewing in its ratings.
Nielsen said it launched a new project aimed at making it easier to plan and execute data-driven, audience-based campaigns using first-party data.
TransUnion is making it easier for advertisers to target ad campaigns based on its information about consumer attributes and attitudes by working with data streaming company Narrative.
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