NBCUniversal is unleashing more new advertising formats designed to keep viewers tuned in and reinforce marketing messages.
The Walt Disney Co., looking to beef up its ESPN Plus streaming service, is talking to the National Football League about its Sunday Ticket out-of-market game package, now with DirecTV.
Ad tech company CatapultX launched its On-Stream platform, which uses artificial intelligence to place non-interruptive messages on screen within relevant video content.
NBCUniversal Telemundo said it plans to offer more than 1,000 hours of original content next broadcast year.
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