AT&T’s Xandr advanced advertising unit, and TiVo made a deal that makes TiVo’s ad-supported connected TV inventory available to buyers in the Xandr Marketplace.
Evergent said its revenue and user management platform will support the Amazon Web Services for Media & Entertainment initiative.
Trust matters, said Linda Yaccarino, NBCUniversal’s global chairman for advertising and partnerships, in an opinion piece posted Tuesday on the NBCU Together website.
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