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NBCU Using NextGen TV To Provide Personalized Broadcasts at 6 Stations
By Jon Lafayette published
New York, Los Angeles, Philadelphia, Miami get first look at start over, other features
NextGen Broadcasting Takes on TikTok With Interactive Fast Stream Technology
By Jon Lafayette published
Pearl group stations join Sinclair in launching local and national channels
Sinclair Launches Broadspan Datacasting Platform
By Jon Lafayette published
Datacasting expected to relieve traffic as video clogs the internet
Broadcasters Invest in Run3TV To Bolster Over–the-Air Audience Measurement
By Jon Lafayette published
Nielsen, Comscore explore ways to use data from NextGen sets
Great American Family Tells Growth Story in Upfront Pitch
By Jon Lafayette published
Family-friendly content is brand-safe for advertisers (Upfront 2024)
Smart TV Maker TCL Using AI To Create Original Content for TCLtvPlus Streaming Platform
By Jon Lafayette published
Special romance story ‘Next Stop Paris’ to debut this summer
27% of Advertisers To Spend More in Upfronts: iSpot Survey
By Jon Lafayette published
Shift of ad dollars to streaming slows
It’s Time for Reinvention of Media Business, Says Accenture
By Jon Lafayette published
‘Media Thrive Index’ accesses strategic options
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