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Spectrum Reach Makes Ad Deal With Amazon to Give Local Business Access to More Streaming Inventory
Agreement includes commercials on Amazon Prime Video, Freevee, Amazon Fire
Roku’s Self-Serve Ads Manager Lets Search, Social Advertisers Buy CTV
Shoppable, interactive commercials enabled
StackAdapt Integrates Data From Experian To Boost Match Rates
Collaboration aims to improve campaign outcomes
VideoAmp Says It Serves as Currency in $1 Billion of Media Deals
Measurement company expects to be used to guarantee $1.5 billion in ad buys by year-end
Strong Ad Market Means Smaller Drop in TV Revenues, Says Magna Forecast
Elections, Olympics add $10 billion in spending
FreeWheel Integrates Samba TV’s ACR Data for Campaign Targeting
Clients can create custom audience segments for ads on linear, streaming and on-demand content
Advanced Advertising Summit: BrightLine’s Michael Bologna Urges Better Teamwork
Ad industry good at pointing out problems, not as good at fixing them
Focus on Women’s Sports Boosts Scripps in Upfront
Volume up ‘low single digits,’ CRO Brian Norris says
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