CTV viewers to be retargeted at Redbox kiosks

S&P Global Market Intelligence sees 4.9% drop in 2023

Brands can combine their own first-party data with Epsilon’s demographic and transaction data

Marketers can use first-party data to target audiences

Advertisers can manage, create and transact on data-based audience segments

Execs report to president John Halley

S&P Global Market Intelligence sees station ad revenue declining 9.5% in 2023 but rising 13.5% in 2024

Targets include demographics, TV-show viewership

Methodology is backbone for one of the companies looking to break Nielsen’s measurement dominance

LoopIQ provides campaign targeting and analyzes consumer response