Latest news

TransUnion Teams With Crackle Connex To Create Custom Audiences
By Jon Lafayette published
CTV viewers to be retargeted at Redbox kiosks

Cable-Network Ad Revenue Seen Falling Every Year Through 2027
By Jon Lafayette published
S&P Global Market Intelligence sees 4.9% drop in 2023

Samsung Ads Working With Epsilon on Advanced TV Audiences
By Jon Lafayette published
Brands can combine their own first-party data with Epsilon’s demographic and transaction data

FreeWheel Will Support LiveRamp’s RampID To Enable More Addressable CTV Advertising
By Jon Lafayette published
Marketers can use first-party data to target audiences

Magnite Integrates Snowflake, Enabling Secure Use of Data Across Streaming Inventory
By Jon Lafayette published
Advertisers can manage, create and transact on data-based audience segments

Karim Mawji, Lydia Daly Added To Paramount Ad Leadership Team
By Jon Lafayette published
Execs report to president John Halley

$4 Billion in Political Ads Expected To Give Stations a Boost in 2024
By Jon Lafayette published
S&P Global Market Intelligence sees station ad revenue declining 9.5% in 2023 but rising 13.5% in 2024

Comscore’s Proximic Launches AI-Powered Contextual Audiences for Programmatic
By Jon Lafayette published
Targets include demographics, TV-show viewership
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