Latest advertising news
NBCU To Use Generative AI To Help Target Audiences
By Jon Lafayette published
At One24 tech conference, NBCU offers buyers Olympic ads programmatically
Retail Media, CTV Expected To Post Big Gains in 2024
By Jon Lafayette published
Advertiser Perceptions report sees digital ad spending up 10% in 2024 and 2025
Comscore Earns Media Rating Council Accreditation for National, Local TV Household Measurement
By Jon Lafayette published
First big-data measurement system to get seal of approval
Disney Lets Buyers Access Streaming Ad Inventory Via Google, The Trade Desk
By Jon Lafayette published
DRAX direct unlocks incremental demand for Hulu, Disney Plus
Analyst Calls 2024 The Year Linear TV Advertising Officially Broke
By Jon Lafayette published
Michael Nathanson slashes forecasts, sees national ad revenue down 2.6% in 2024 and plummeting 12.3% in 2025
Nielsen Names Anil Goel Chief Engineering Officer
By Jon Lafayette published
Executive is replacing Srini Varadarajan
NBCUniversal Working With Google, LiveRamp To Use First Party-Data for Personalized CTV Ads
By Jon Lafayette published
Arrangement combines privacy with performance, companies say
Bumble Engages Peacock’s ‘The Traitors’ To Promote Dating ‘Deception Detector’
By Jon Lafayette published
Phaedra Parks, Parvati Shallow, Peter Weber from Season 2 appear in campaign
Bitmovin, Yospace Combine To Insert Ads Into Live Streams
By Jon Lafayette published
Viewing of live-streamed programming on the rise
Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier
By Jon Lafayette published
Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery
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