Jon Lafayette
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
Latest articles by Jon Lafayette
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Tegna Ending ‘Daily Blast Live’ Effective Sept. 6
By Jon Lafayette published
Show has aired on broadcaster’s stations since 2017
![Griselda Series](https://cdn.mos.cms.futurecdn.net/SrgQRMuSSQiu8y57qP4ou-320-80.jpg)
Fewer Non-White Actors Getting Lead Roles in Top Shows, Samba TV Reports
By Jon Lafayette published
Lack of diversity hurts viewership, advertising engagement
![Samsung TV Plus](https://cdn.mos.cms.futurecdn.net/44p82xJEmfPcVqwS5FBa3o-320-80.jpg)
Joint Industry Committee Adds Set-Maker Samsung to Measurement Lineup
By Jon Lafayette published
As pay TV subs shrink, digital data becomes more important in determining audience size and composition
![Nielsen logo on a phone](https://cdn.mos.cms.futurecdn.net/LLwJgpE2pH2LozUW5vs24L-320-80.jpg)
Nielsen Says It Is Interoperable With LiveRamp for Data-Driven Ads
By Jon Lafayette published
Campaign planners can connect first- and third-party data
![Seetag](https://cdn.mos.cms.futurecdn.net/jtm8LNbcTA3xQmLHMgr2nK-320-80.png)
Seedtag Picks Foursquare To Measure Ad Impact on Foot Traffic
By Jon Lafayette published
Data helps optimize campaigns for retail products
![A Vintage Christmas](https://cdn.mos.cms.futurecdn.net/qwZF3Do2LMEVrXPk5igpiR-320-80.png)
Merritt Patterson, Christopher Russell to Star in Great American Family’s ‘A Vintage Christmas’
By Jon Lafayette published
Film will be part of network’s Great American Christmas 2024
![Alexi Hawley](https://cdn.mos.cms.futurecdn.net/opieAfYru7TQCqxXCvfSGa-320-80.jpg)
Lionsgate Television To Develop Series Based On ‘Vanity Fair’ Hostage Series
By Jon Lafayette published
Show to be created by Alexi Hawley, showrunner of ‘The Rookie’
![Jesse Redniss and Adam Helfgott of Precise.AI](https://cdn.mos.cms.futurecdn.net/gygv8ANLWkuUy9p2rCRfjH-320-80.jpg)
Precise.AI Formed by Tech Vets Adam Helfgott and Jesse Redniss
By Jon Lafayette published
Company helps marketers optimize data usage and monetization
![Alyse Rosenberg](https://cdn.mos.cms.futurecdn.net/Brc5MLU9tFnqFwHqEmhQ3H-320-80.jpg)
Alyse Rosenberg Named Senior VP of Content at Elf Labs
By Jon Lafayette published
Exec is a screenwriter, showrunner and director of shows for young people
![iSpot.tv logo](https://cdn.mos.cms.futurecdn.net/tj5aaBeUgx49jVv5jpYHDE-320-80.jpg)
LinkedIn Names iSpot to Measure New CTV Offering
By Jon Lafayette published
Ads will target business-to-business customers
![Michigan vs. Ohio State 2023](https://cdn.mos.cms.futurecdn.net/B48oNgZF55EMtQs7KCb9hN-320-80.jpg)
Fox, FreeWheel Expand Playbook With Dynamic Ad Insertion in College Football Games
By Jon Lafayette published
Integration with AdRise to enable programmatic buying across Fox portfolio
![TVision Power Score 06032024](https://cdn.mos.cms.futurecdn.net/UmNvGcQmrskk3N4eYkr7ri-320-80.jpg)
Netflix’s ‘Dancing for the Devil’ Again Tops TVision Power Score Ranking
By Jon Lafayette published
Streamers also watching ‘The Kardashians,’ ‘Criminal Minds’
![Shari Redstone](https://cdn.mos.cms.futurecdn.net/8GSE5yNY3yeezaieqo6uEH-320-80.jpg)
Shari Redstone’s National Amusements Says Paramount-Skydance Deal is Dead
By Jon Lafayette published
Statement from family holding company says they were ‘not able to reach mutually acceptable terms'
![DatafuelX logo](https://cdn.mos.cms.futurecdn.net/NXYZpPF8ks7rSTnDsuHBGA-320-80.jpg)
Fox to Use datafuelX for Data-Driven Linear Ads
By Jon Lafayette published
Advanced audiences based on Nielsen, VideoAmp data
![Spencer Potts Madhive](https://cdn.mos.cms.futurecdn.net/LiYmPAKbBkGTj5hn65qeuJ-320-80.jpg)
Madhive Agrees To Buy Frequence To Speed Local Ad-Tech Growth
By Jon Lafayette published
Combined company will have 500 employees
![spending decline](https://cdn.mos.cms.futurecdn.net/LktXUcLEtApTMZF8Bjf5hm-320-80.jpg)
U.S. TV Ad Revenue To Fall 0.6% In 2024, GroupM Forecasts
By Jon Lafayette published
With less than half of households subscribing to pay TV, linear TV expected to decline 8.9%
![A stack of money](https://cdn.mos.cms.futurecdn.net/s66RWPDaU6cqE9wgdwkmid-320-80.jpg)
Local Broadcast TV Advertising Seen Rising 5.9% in 2024: Borrell Forecast
By Jon Lafayette published
Connected TV weaker than previously expected
![Kristen Jenkins](https://cdn.mos.cms.futurecdn.net/FkMW66PxFfnkEC72Sz7zR6-320-80.png)
Great American Media Appoints Kristen Jenkins as Chief Financial Officer
By Jon Lafayette published
Executive had been with GTT Communications
![Travis Scoles](https://cdn.mos.cms.futurecdn.net/tkmWQ5VXVtcmMs6i2kbKbK-320-80.jpg)
Travis Scoles Promoted To EVP at Paramount Advertising
By Jon Lafayette published
Oversees Vantage, Paramount’s ad-targeting platform
!['Baselines' on Mansa](https://cdn.mos.cms.futurecdn.net/jVzayro4KF4RkHZNkxxnWK-320-80.png)
David Oyelowo’s Mansa Adds New Content to Streaming Platform
By Jon Lafayette published
Mass Appeal, Stingray, Redbull, Electric Entertainment, Freestyle Digital Media, and Oscilloscope provide hundreds of hours of programming
![BranchLab](https://cdn.mos.cms.futurecdn.net/kgpGzYtRs6emUFsxNtPYPm-320-80.jpg)
BranchLab Gets Seed-Round Funding For Healthcare Marketing Product
By Jon Lafayette published
Company founded by former AdTheorent, VideoAmp execs
![Amy Leifer DirecTV](https://cdn.mos.cms.futurecdn.net/d75jZ5rt8QeDLrc2dYiEPf-320-80.png)
DirecTV Unveils Group of Enhanced Ad Products
By Jon Lafayette published
Incremental reach guaranteed
![GumGum](https://cdn.mos.cms.futurecdn.net/6WzGtJpRwAfpZF9aP5q4xh-320-80.png)
GumGum Says In-Video Ad Units Boost Attention 30%
By Jon Lafayette published
TVision panel measures CTV viewer behavior