Jon Lafayette

Games cleared in 95% of the country

Event to be held in Irvine, Calif.

Picks up stations in Tuscon, Ariz.; Santa Barbara, Calif.; and Corpus Christi, Texas

Integration provides metrics for evaluating campaigns

Apple TV Plus series moves up from No. 2

League’s young viewers will respond to more-personalized commercials

New director is CFO at Interpublic Group of Cos.

$500 million generated from first-time sponsors

Capability launched in U.S., with more countries to be added in 2025

Agreements are part of broader affiliation deal between Nexstar and Paramount Global

Had been co-founder and CEO of SpotX

Executive was previously with the American Petroleum Institute

Season 2 starts August 21, sponsored by Garnier Fructis, Pizza Hut

Owner Kevin Adell says he’s talked to The CW, but nothing ‘concrete’ has emerged

Peacock gets 2.5 million viewers

Exec, 64, was battling ALS

Net income, revenue gains top Wall Street forecasts

Dr Pepper moved up to No. 2 by spending more of its budget on TV, MediaRadar says

Prime Video superhero series was watched by 55 million viewers

Metadata being used by Cineverse, DirecTV Advertising, Philo, Tastemade, Xumo to target audiences

Study from Premion, Advertiser Perceptions finds average increase of 21%

Coca-Cola, Delta, Eli Lilly, Toyota, Visa, Xfinity get ‘brought to you by’ mentions

$10 discount for YouTube TV also available

AI system will provide metadata tags for video on demand assets

Netflix posts seven shows in Top 20