Jon Lafayette
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
Latest articles by Jon Lafayette
![Emily Gotto AMC Networks](https://cdn.mos.cms.futurecdn.net/d4tkx6FENFRLaQ7TSLEref-320-80.jpg)
AMC Networks Promotes Emily Gotto to Senior VP at Shudder
By Jon Lafayette published
Exec will head acquisitions and production for streamer
![StackAdapt Programmatic](https://cdn.mos.cms.futurecdn.net/Aav694Fbjbg5EcbZntKtGP-320-80.png)
StackAdapt Adopts Data From Samba TV for Programmatic Campaigns
By Jon Lafayette published
New offering provides reach forecasting and incremental reach measurement
![TCLtvPlus Vevo](https://cdn.mos.cms.futurecdn.net/t8YeEnVwyeLWk8eCaFkdYf-320-80.png)
TCLtvPlus Adds Streaming Music Channels From Vevo
By Jon Lafayette published
Vevo Pop, Vevo Country, Vevo Hip Hop available to TCL smart-TV users
![FreeWheel Programmatic](https://cdn.mos.cms.futurecdn.net/xXDUYGHnP8ojbhWxf4Dbd8-320-80.png)
Clients of Independent Agencies Boost Programmatic Buying
By Jon Lafayette published
FreeWheel study finds impressions up 24% among smaller marketers
![Toby Jenner GroupM](https://cdn.mos.cms.futurecdn.net/GsxReHKiArUeqsRTMNdPbQ-320-80.jpg)
GroupM Names Toby Jenner as President, GroupM Clients
By Jon Lafayette published
Exec will continue at CEO of Wavemaker
![Plex Geek Week Promo](https://cdn.mos.cms.futurecdn.net/4ieNP3gtA5DNnjtUU5ukYF-320-80.png)
Plex Geek Week Sale Offers 20% Off Plex Lifetime Pass
By Jon Lafayette published
Promotion ends on May 25, Geek Pride Day
![Amy Reinhard at Netflix upfront](https://cdn.mos.cms.futurecdn.net/uLLczPn6NVYFB6ewgokJVg-320-80.jpg)
Netflix To Launch In-House Advertising Tech Platform
By Jon Lafayette published
The Trade Desk, Google Display & Video 360 and Magnite join Microsoft handling programmatic sales
![Mark Thompson CNN](https://cdn.mos.cms.futurecdn.net/uriKX5FymuLCmU9SM9H9fZ-320-80.jpg)
CNN Boss Mark Thompson’s Plan Includes More News in More Categories on More Devices (Upfronts)
By Jon Lafayette published
New verticals on business, tech, health, entertainment could attract sponsors
![Warner Bros. Discovery ad sales chief Jon Steinlauf at 2024 upfront](https://cdn.mos.cms.futurecdn.net/8wZtzJ5xQVLUAu6woiVjRk-320-80.jpg)
Warner Bros. Discovery Shows Off Advanced-Ad Offerings on Max (Upfronts)
By Jon Lafayette published
Shoppable, contextual and interactive options available
![WITZ Live at Just For Laughs](https://cdn.mos.cms.futurecdn.net/3hynvCETu5wYpMc82dwsQc-320-80.png)
‘WITZ Live At Just For Laughs’ Special To Stream on TCLtvPlus
By Jon Lafayette published
Special presented by Tito’s Handmade Vodka
![Blockgraph TransUnion](https://cdn.mos.cms.futurecdn.net/CAPj3jgR3Zf8U3Adso9mwE-320-80.jpg)
Blockgraph Adopted by tvbeat, Enabling Audience-Based Planning
By Jon Lafayette published
Campaigns can be executed programmatically
![Under the Bridge](https://cdn.mos.cms.futurecdn.net/pkVFZwrCJ42KQfFhpBZAFN-320-80.jpg)
Hulu’s ‘Under the Bridge’ Tops TVision Power Score Rankings
By Jon Lafayette published
Apple TV Plus, Netflix each have 5 shows in Top 20
![Shakira performs at Coachella](https://cdn.mos.cms.futurecdn.net/5ss2BEqJbLdzeXaF5BY6VA-320-80.jpg)
Latin Culture Is Key at TelevisaUnivision Upfront
By Jon Lafayette published
Shakira turns out for Copa America coverage
![Disney Plus key art](https://cdn.mos.cms.futurecdn.net/Nyh8oLXK4CoyzPvAZornUT-320-80.jpg)
Nielsen Crowns Disney in New Ranking of Media Distributors
By Jon Lafayette published
YouTube takes the No. 2 slot
![The Boys Prime Video](https://cdn.mos.cms.futurecdn.net/TAWS9WBn75cJeBoKoXYCdE-320-80.png)
Amazon Prime Video Swings With Nicholas Cage Spider-Man Series
By Jon Lafayette published
Streamer renews 'The Boys,' 'Mr. and Mrs. Smith' and adds game shows, sports documentaries
![Jim Wilson Madhive](https://cdn.mos.cms.futurecdn.net/F7JY4ZGKHdrzkb5TPniFyB-320-80.jpg)
Madhive Names Premion Founder Jim Wilson President
By Jon Lafayette published
Exec oversaw Tegna’s investment in Madhive
![Disney Upfront](https://cdn.mos.cms.futurecdn.net/agvUJZjmkRrQUJyFykQpoY-320-80.jpg)
Assembling Disney’s Upfront: It Takes More Than Magic (Video)
By Jon Lafayette published
Hundreds of people and 350 feet of LED tile aim to enchant nearly 4,000 attendees
![Taysom Hill (7) of the New Orleans Saints during a Monday Night Football game](https://cdn.mos.cms.futurecdn.net/XBje2NHRscFdkjFxYDrZvJ-320-80.jpg)
Broadcast Nets Show Gains in Ad Impressions Despite Strikes, iSpot Study Finds
By Jon Lafayette published
Ad loads fell 2% at Big 4
![Mark Marshall at 2024 NBCUniversal upfrronts](https://cdn.mos.cms.futurecdn.net/ws756t85BadngdxUES4AmH-320-80.jpg)
NBCUniversal Stakes Claim To the Future of Advertising (Upfronts)
By Jon Lafayette published
Advertisers see big results from new convergent planning system
![Gordon Ramsay and Michael Strahan at the Fox upfront](https://cdn.mos.cms.futurecdn.net/mxTdLqoQUhBdK9Zp52Xjug-320-80.jpg)
Stars Are Back for Upfronts, More Dollars May Follow as Well
By Jon Lafayette published
Networks will push streaming, sports as they battle Big Tech for ad budgets
![Shawne Merriman](https://cdn.mos.cms.futurecdn.net/a8WbuUqG2qBAXmEXfYSsB-320-80.jpg)
Shawne Merriman Turns on Lights Out Sports Streamer
By Jon Lafayette published
Content partners include Glory Kickboxing, World Poker Tour, Swerve Combat, Chess.com, Streetbeefs, Outdoor America, Speedvision, Cineverse, A7FL
![Gordon Ramsay hugs 'Next Level Chef' winner Gabi Chapel](https://cdn.mos.cms.futurecdn.net/GSEMoJzNdRoRqn8aiAyw8h-320-80.png)
Gordon Ramsay, Fox Launch Bite Food Entertainment Platform
By Jon Lafayette published
HexClad will develop consumer products, sponsor-branded series ‘Gabi’s Next Course’
![AMC Networks logo on a smartphone](https://cdn.mos.cms.futurecdn.net/ciGJetHCSWqe2PA39tSYWj-320-80.jpeg)
AMC Networks Earnings Drop To $48.5 Million in Q1
By Jon Lafayette published
Streaming revenues increase 3%; ad sales down 13%