Jon Lafayette
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
Latest articles by Jon Lafayette
TCL Adds NFL FAST Channel To TCLtv Plus Streaming Service
By Jon Lafayette published
Channel will cover NFL Draft in April
Comcast’s AudienceXpress Evaluating Use of iSpot Data
By Jon Lafayette published
Aims for more accurate targeting, attribution reporting
Subscription Revenue From Streamers Predicted To Grow 17% This Year
By Jon Lafayette published
Subscriber growth is slowing, according to Couch Potato Report
FCC Orders Mission To Sell WPIX New York, Fines Nexstar $1.2 Million
By Jon Lafayette published
Regulator rules that Nexstar committed ‘willful and repeated’ violations of ownership rules
More Than 23% of Marketers Plan More CTV Ad Spending
By Jon Lafayette published
tvScientific finds 65% of brands see performance TV lifting sales
Lyft Hires Nielsen To Measure Audience For In-App Ads
By Jon Lafayette published
Campaigns to be gauged with Nielsen One Ads, Brand Impact and Buyer Lift
Judge Dismisses DirecTV Antitrust Suit Against Nexstar, Mission, White Knight
By Jon Lafayette published
Court rules DirecTV’s damages were result of decision not to reach a new agreement with the broadcasters
NBCU To Use Generative AI To Help Target Audiences
By Jon Lafayette published
At One24 tech conference, NBCU offers buyers Olympic ads programmatically
Paramount Stock Jumps on Report of $11 Billion Apollo Bid for Studios
By Jon Lafayette published
Shares rise 8% to $12.16
Sinclair Putting Tennis Channel’s T2 On NextGen Broadcast Channels
By Jon Lafayette published
Network to be available free over the air in 43 markets
CTV Share Of Digital Video Impressions Rose To 53%, Innovid Reports
By Jon Lafayette published
Interactive ads hold viewers’ attention longer
Retail Media, CTV Expected To Post Big Gains in 2024
By Jon Lafayette published
Advertiser Perceptions report sees digital ad spending up 10% in 2024 and 2025
Comscore Earns Media Rating Council Accreditation for National, Local TV Household Measurement
By Jon Lafayette published
First big-data measurement system to get seal of approval
Disney Lets Buyers Access Streaming Ad Inventory Via Google, The Trade Desk
By Jon Lafayette published
DRAX direct unlocks incremental demand for Hulu, Disney Plus
Move To Streaming Accelerated During 4Q, Vizio’s Inscape Says
By Jon Lafayette published
App fatigue suggests viewers seek rebundling
Peacock’s New ‘Apples Never Fall’ Tops TVision’s Power Score Rankings
By Jon Lafayette published
Netflix’s ’The Program’ slips to No. 5
No Local Stations? Dish Says It’s Been Offering Opt-Outs for 7 Years
By Jon Lafayette published
Offer ‘empowers subscribers with the ability to customize their viewing experience,’ satellite-TV company says
Content Partners Acquires All ‘Forensic Files’ Episodes
By Jon Lafayette published
FilmRise’s worldwide distribution deal extended
Play.Works Moves Forward With Chess.com VOD App
By Jon Lafayette published
Matches, original shows and instructional programs to be featured
VideoAmp Will Let Clients Tell How It Measures Up
By Jon Lafayette published
At VAmpFront, data will show adoption of alternative currencies
Super Bowl Sunday Was Most-Viewed Day Since 2021, Nielsen Says
By Jon Lafayette published
Streaming share hits 6-month high, while overall viewing drops 6.4% in February, according to ratings firm
Analyst Calls 2024 The Year Linear TV Advertising Officially Broke
By Jon Lafayette published
Michael Nathanson slashes forecasts, sees national ad revenue down 2.6% in 2024 and plummeting 12.3% in 2025
Nielsen Names Anil Goel Chief Engineering Officer
By Jon Lafayette published
Executive is replacing Srini Varadarajan