Jon Lafayette
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
Latest articles by Jon Lafayette
![Mark Marshall at 2024 NBCU Upfront](https://cdn.mos.cms.futurecdn.net/K5E44ijeYbnfCUAAaC2BgX-320-80.jpg)
NBCU Claims Growth in Upfront Advertising Sales
By Jon Lafayette published
Sports, Peacock are strong spots
![Samsung TV Plus](https://cdn.mos.cms.futurecdn.net/QVNyspjjyZcZLHaZPaDD5F-320-80.png)
Samsung TV Plus Adds Bravo Reality TV Show Channels
By Jon Lafayette published
‘Real Housewives,’ Keeping Up with the Kardashians,’ Bravo TV Vault join lineup
![Netflix Los Angeles office](https://cdn.mos.cms.futurecdn.net/TJhX5hXjaNEmJpoTx66mQa-320-80.jpg)
Another Senior Executive Leaves as Netflix Says Ad Business Won’t Be a ‘Primary Revenue Driver’ in 2025
By Jon Lafayette published
VP of global advertising sales Peter Naylor departs
![Paris Olympics 2024 NBCUniversal](https://cdn.mos.cms.futurecdn.net/BH3DtBQbLPJgnTSzGnU2ED-320-80.jpg)
Comcast NBCU Will Provide Free Olympics Stream for Military Community
By Jon Lafayette published
Active service members and honorably discharged veterans are eligible
![Google Maps Olympics](https://cdn.mos.cms.futurecdn.net/cPiVG4LzwDXZhN45k97yaS-320-80.png)
Google Signs Up With NBCU as Search Sponsor for U.S. Olympic Team
By Jon Lafayette published
Leslie Jones to use Gemini AI during Olympics coverage
![Progressive Commercial](https://cdn.mos.cms.futurecdn.net/oDNEyX6qwiu2YzShE33noN-320-80.png)
Insurer Progressive Had Most National and Local Ad Impressions, AdImpact Reports
By Jon Lafayette published
New platform measures broadcast, cable and CTV delivery across all markets
![NBA Finals Game 2 2024](https://cdn.mos.cms.futurecdn.net/SaQaCTjzQZRd7xMGk6rRY6-320-80.jpg)
Total TV Ad Impressions Down 3.73% in First Half: iSpot Report
By Jon Lafayette published
Broadcast networks saw gains in primetime
![Brian Lesser](https://cdn.mos.cms.futurecdn.net/a8HtZa8kbM6ftNVvHXYMdT-320-80.png)
Brian Lesser Returns To GroupM as Global CEO
By Jon Lafayette published
Executive had headed AT&T’s Xandr, InfoSum
![Paramount Plus on cellphone screen](https://cdn.mos.cms.futurecdn.net/NiQbZ3gJf4PjRCCwJAzmUe-320-80.jpg)
Paramount Advertising Launches Self-Service Platform for Smaller Businesses
By Jon Lafayette published
Paramount Ads Manager provides tools to create streaming video commercials
![Yahoo Advertising](https://cdn.mos.cms.futurecdn.net/aQhZ28afvhKLoDm2tLfvNW-320-80.png)
CTV Commercials Deliver More Attention Than Other Digital Video Formats: Research
By Jon Lafayette published
Yahoo, Omnicom, Amplified Intelligence team up for study
![Mirriad virtual product placement](https://cdn.mos.cms.futurecdn.net/FFBdRC5onQJXc4cWVcYcVK-320-80.png)
Mirriad’s Virtual Product-Placement Campaigns Deliver for Hallmark
By Jon Lafayette published
Big boosts seen in brand awareness and consideration
![Jeremy Allen White (l.) and Ayo Edebiri in season three of ‘The Bear.’](https://cdn.mos.cms.futurecdn.net/sM7QWxhYJM2j3N3dfwJGUK-320-80.jpg)
Hulu’s ‘The Bear’ Fires Its Way to Top of TVision Power Score Rankings
By Jon Lafayette published
Netflix places 10 shows in Top 20
![Telemundo Olympics](https://cdn.mos.cms.futurecdn.net/J4v7x5w5h7ZWAZWYrGcjaZ-320-80.png)
Olympians and Athletes Set To Cover Paris Games for Telemundo
By Jon Lafayette published
Soccer fans will hear Andres Cantor’s ‘gooooool’ calls
![Team USA TV](https://cdn.mos.cms.futurecdn.net/ZENsRGDpRr6bgnuMBLG2jY-320-80.png)
NBCUniversal, FAST Studios Launch Team USA TV
By Jon Lafayette published
Channel offers look at athletes training for U.S. Olympic Team, highlights of past Games
![Kyle Patten](https://cdn.mos.cms.futurecdn.net/QiTxZLymZRfcgD9bNfSivF-320-80.png)
Family Entertainment Television Names Kyle Patten SVP, Performance Sales
By Jon Lafayette published
Executive was most recently at Univision
![Ice Cube](https://cdn.mos.cms.futurecdn.net/5XqJCcw8CYdchRDJkLsNJa-320-80.jpg)
More Ice Cube for Paramount With New Scripted Project in Development as Part of First-Look TV Deal
By Jon Lafayette published
Expanded relationship follows airing Big 3 hoops on CBS and ‘Hip Hip Hop Squares’ on VH1
![NewsOn](https://cdn.mos.cms.futurecdn.net/8Cnh2HZyDRCJbM3fhudbpN-320-80.png)
News Press & Gazette Puts 8 Stations on Sinclair’s NewsOn
By Jon Lafayette published
Markets are in California, Colorado, Missouri, Oregon and Texas
!['Tyler Perry's Ruthless' on BET Plus](https://cdn.mos.cms.futurecdn.net/3yKrSyWmcgQa9s344Znz9U-320-80.jpg)
BET Media Group Launching Tyler Perry FAST Channels
By Jon Lafayette published
Roku, Pluto, Plex, TCL carrying comedy, drama channels
![Gordon Ramsay, Daniel Winer](https://cdn.mos.cms.futurecdn.net/i2WJJW2654mhVuNxBuLhDG-320-80.jpg)
Fox Venture With Gordon Ramsay Invests $100 Million in HexClad
By Jon Lafayette published
Kitchenware maker sponsors Bite food brand
![Person watching YouTube on a TV set](https://cdn.mos.cms.futurecdn.net/NYMTfTo2S2chYYsYVidXzL-320-80.jpg)
IAB: Digital Video Ad Spend Will Jump 16% in 2024
By Jon Lafayette published
Report predicts growth in CTV, with programmatic buying and alternative currencies gaining ground
![Netflix Bridgerton Season 3](https://cdn.mos.cms.futurecdn.net/mWtNqUnRqFs9NLuMvSmB9W-320-80.jpg)
Streaming’s Share of TV Usage Jumps to Record 40.3% in June
By Jon Lafayette published
Nielsen says kids on summer vacation from school boosted TV viewing
![A closeup of U.S. money](https://cdn.mos.cms.futurecdn.net/eRRvYEppVcwTrviAnvGHMd-320-80.jpg)
Entertainment and Media Revenues Will Grow Despite Disruptions, PwC Predicts
By Jon Lafayette published
Consultancy forecasts growth in digital advertising and generative AI creating value
![TLCtv Plus on Roku](https://cdn.mos.cms.futurecdn.net/NDwFGS3gnYEFLB2coW3xhk-320-80.png)
TCLtv Plus Streaming Service Launches on Roku Devices, TVs
By Jon Lafayette published
Upgraded TCLtvPlus app to be released