MGM is expected to spend more than $35 million to promote the new James Bond movie No Time to Die by the end of October, according to advertising intelligence company MediaRadar.
Yahoo and Fox’s Tubi streaming platform said they expanded their relationship, giving buyers direct access to Tubi inventory and making it easier to buy and plan campaigns using connected TV.
Pocket.watch, which aims to turn social media sensations into entertainment franchises, said it is working with Toys and Colors, a group whose YouTube channels have 65.5 million subscribers.
Tremor Video said it launched a Programmatic TV Marketplace that will allow advertisers to create ad campaigns across connected TV and all screen video.
Addressable advertising is becoming a more important tactic to advertisers and media buyers, according to a survey conducted by Advertiser Perceptions for WarnerMedia Ad Sales.
Ad-tech company MadHive said it is committed to spending $100 million over the next six years on Google Cloud storage, data science and data processing because business is booming.
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