The Paris Summer Olympics gave a boost to broadcast and popped on Peacock in August, according to Nielsen.
Total TV use in August changed little from July, but compared to a year ago, TV viewing was up 3.5% — thanks to the Summer Games.
NBC, which broadcast the Olympics coverage, had the top 19 broadcast telecasts in August, helping to boost broadcast viewing by 8% compared to July and 11.7% compared to August 2023.
Broadcast had a 22% share for the month, up from 20.3% in July.
Among streamers, Comcast NBCUniversal’s Peacock saw its viewership increase 39%. In the 35-49 year old demo, viewership nearly doubled.
Peacock’s share of TV viewing jumped to 2.1% from 1.4% in July.
Overall, streaming’s share of TV usage dipped to 1% from 41.4%.
YouTube had the biggest share among streamers, with 10.6%, up from 10.4% in July, while Netflix’s share dropped to 7.9% from 8.4%
Amazon Prime Video had a 3.1% share, down from 3.4%; Hulu’s share fell to 2.4% from 2.7%; Disney Plus had a 2.3% share, up from 2.1%; Tubi had a 1.8% share, down from 2.1%; The Roku Channel had a 1.7% share, up slightly from 1.6%; Max’s share slid to 1.3% from 1.5%; Paramount Plus had a 1.1% share, unchanged; and Pluto TV was steady with a 0.7% share.
Cable’s share was 26.3%, down from 26.7% in July. Total cable viewing was down 2% for the month.
The Democratic National Convention drove viewership in the final week of August, as MSNBC had the 11 top cable telecasts of the month and 14 of the top 15. ESPN’s Florida State-Georgia Tech college football game had the 12th largest audience.
