Jon Lafayette
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
Latest articles by Jon Lafayette
![Paramount Plus on cellphone screen](https://cdn.mos.cms.futurecdn.net/NiQbZ3gJf4PjRCCwJAzmUe-320-80.jpg)
Paramount Plus Joins Parade of Streamers Increasing Prices
By Jon Lafayette published
Paramount Plus with Showtime up $1 to $12.99 a month; Paramount Plus Essential jumping $2 to $7.99 a month
![Jerald Fritz](https://cdn.mos.cms.futurecdn.net/h9egZWkDLYXZ69nzaWeoFJ-320-80.png)
Jerald Fritz Set To Retire as EVP of Sinclair’s One Media Unit
By Jon Lafayette published
Supported rollout of ATSC 3.0
![Derek Loccident in Olympic Spot](https://cdn.mos.cms.futurecdn.net/7dKasuF6XQSQasuxFMbz7m-320-80.png)
NBCU Creative Impact Lab Makes Olympic Spot for Challenged Athletes Foundation
By Jon Lafayette published
Paralympic hopeful Derek Loccident featured
![Disney's Magic Words](https://cdn.mos.cms.futurecdn.net/ZV3kKeL7ssyGdwDkFQLk64-320-80.jpg)
Can You Say ‘Score?’ Disney Expands ‘Magic Words’ to Sports
By Jon Lafayette published
Ad buyer Magna is beta-testing new capability
![Christopher Barry, Cliff Ejikeme](https://cdn.mos.cms.futurecdn.net/7wpcwycu6Md48iTGWTytpe-320-80.jpg)
Christopher Barry, Cliff Ejikeme Get Expanded Role at A+E Networks
By Jon Lafayette published
Finance execs report to recently named CFO David Bank
![Gus Kenworthy in 'No Days Off'](https://cdn.mos.cms.futurecdn.net/ZNUhGgyYpbQ8uPcz83nGVW-320-80.png)
Team Whistle Integrates Sponsor GNC Into ‘No Days Off’ Series
By Jon Lafayette published
Skier Gus Kenworthy featured in lead-up to Olympics
![DALLAS, TEXAS - JUNE 06: USA players celebrate after defeating Pakistan in a super over during the ICC Men's T20 Cricket World Cup West Indies & USA 2024 match between USA and Pakistan at Grand Prairie Cricket Stadium on June 06, 2024 in Dallas, Texas. (Photo by Matt Roberts-ICC/ICC via Getty Images)](https://cdn.mos.cms.futurecdn.net/RUHcm8DHADxuAbZwuTy66N-320-80.jpg)
Viamedia To Sell Programmatic Ads for Willow by Cricbuzz as Cricket Gains Popularity in the U.S.
By Jon Lafayette published
Deal will bring advertisers’ campaigns more reach and precision
![WADL Detroit offices](https://cdn.mos.cms.futurecdn.net/uZ2tLSNSa3rAZzrGeZwfTH-320-80.jpg)
Mission Broadcasting Demands Adell Return $250,000 Deposit From Terminated WADL Deal
By Jon Lafayette published
Adell sees a conflict in law firm’s relationship with both station owners
![Myrtle Beach, South Carolina](https://cdn.mos.cms.futurecdn.net/ADmSr5yPJjPCqBS9suox8C-320-80.jpg)
NextGen TV Comes Ashore in Myrtle Beach, S.C., Market
By Jon Lafayette published
WWMB converts to ATSC 3.0 broadcast signal
![Tubi's app ecosystem](https://cdn.mos.cms.futurecdn.net/YHx4GqSXvTx2N7tkURcurZ-320-80.jpg)
Fox Expands Its Advanced Advertising Relationship With The Trade Desk
By Jon Lafayette published
UID 2.0 and OpenPath are integrated into AdRise
![Boostr](https://cdn.mos.cms.futurecdn.net/pHSMW6YWToXgaBGcGu8JTY-320-80.png)
Boostr Working With DanAds To Open Self-Service Sales Channels
By Jon Lafayette published
Broadcasters, media companies can open automated sales platforms
![Antony Starr (l.) and Cameron Crovetti in Prime Video's 'The Boys'](https://cdn.mos.cms.futurecdn.net/stHFMqoyKtZHoNC4APH2d7-320-80.jpg)
Prime Video’s ‘The Boys’ Blasts Off as TVision Power Score Leader
By Jon Lafayette published
Netflix has five shows in Top 20
![Jesse Owens History Documentary](https://cdn.mos.cms.futurecdn.net/bqZXxGe7ANg4GooukmpY8m-320-80.png)
GroupM Client Domino’s Sponsors History’s Jesse Owens Documentary
By Jon Lafayette published
Show to air on Juneteenth
![Chase Brisbin Lionsgate](https://cdn.mos.cms.futurecdn.net/MG4LPnRmwVj5RpQk6HG7AA-320-80.jpg)
Lionsgate Promotes Chase Brisbin to EVP, International SVOD Sales
By Jon Lafayette published
Executive is also head of global channels
![theGrio Heroes](https://cdn.mos.cms.futurecdn.net/h23zpWoKp3hDxheFrnnpBg-320-80.png)
theGrio Plans Specials To Mark Juneteenth
By Jon Lafayette published
‘theGrio Heroes,’ ‘Byron Allen Presents Juneteenth Celebrating Centuries of Black Excellence’ to debut June 19
![Frmantle Pluto TV FAST](https://cdn.mos.cms.futurecdn.net/3BrhNL4gWVbywe54jLWM3C-320-80.png)
Fremantle To Launch 25 FAST Channels on Pluto TV
By Jon Lafayette published
New ‘Escape to the Country’ channel to debut in June
!['Young Sheldon' stars Iain Armitage.](https://cdn.mos.cms.futurecdn.net/TMYH3BeKUag6LCeTPKjgxc-320-80.jpg)
Streaming Climbs to Record Share As Total TV Usage Dips in May
By Jon Lafayette published
‘Young Sheldon’ racks up 6 billion viewing hours — half on linear TV, half on streaming
![Comscore logo](https://cdn.mos.cms.futurecdn.net/JVb5GWfcfFpemr3SLQw4oN-320-80.jpeg)
Comscore Working With Kochava To Measure Linear Campaign Impact
By Jon Lafayette published
App installs, registration and purchase linked to ads for quick-serve restaurant chain
![Viant logo](https://cdn.mos.cms.futurecdn.net/72DwbLjuRdcRr9AAcUggp-320-80.jpg)
Viant Launches Updated Version Of AI Bid Optimizer
By Jon Lafayette published
Company touts 100% improvement in performance. ‘It just works,’ says one client
![Magnite logo](https://cdn.mos.cms.futurecdn.net/hmNg2g2Mr5xNc2SaoF3PBi-320-80.jpeg)
Magnite To Provide Additional Programmatic Access to Spectrum Reach Ad Inventory
By Jon Lafayette published
Ads on Spectrum’s app can be bought in real time
![FreeWheel logo](https://cdn.mos.cms.futurecdn.net/WkPqXSwB6kPezNJDhonFcV-320-80.jpg)
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
By Jon Lafayette published
Brands like live TV for concurrent viewing, engagement
![null](https://cdn.mos.cms.futurecdn.net/fSFRnFBX96ioCEecBi26mL-320-80.jpg)
Disney Working With Affinity Solutions To Gain Insights Into Retail Behavior
By Jon Lafayette published
Arrangement will generate real-time outcome data
![Taylor Swift performs onstage during the 2017 DIRECTV NOW Super Saturday Night Concert at Club Nomadic on February 4, 2017 in Houston, Texas. (Photo by Larry Busacca/Getty Images for DIRECTV)](https://cdn.mos.cms.futurecdn.net/w3EakBqnHzDeiXjwrNZJcW-320-80.jpg)
DirecTV Turns 30: Colorful History, Questions About the Future
By Jon Lafayette published
‘It’s obvious that a pure broadcast platform isn’t long for this world,’ analyst says
![DirecTV COO Mike Wittrock](https://cdn.mos.cms.futurecdn.net/ePu5tAVaMrPULRXWT3M6mK-320-80.jpg)
‘This Company Can Produce a Lot More Value Both in Cash for Shareholders and Also for Customers,’ Says DirecTV COO Michael Wittrock
By Jon Lafayette published
Strategic plan includes more streaming and ‘super aggregation,’ giving consumers the entertainment they want and a better way to find programming