YouTube Tops Nielsen’s List Of Video Distributors in July
Olympics lifts NBCU, politics helps Fox

With a surge in viewing in July, YouTube was the top video distributor in the month, according to Nielsen, accounting for 10.4% of television usage.
Nielsen said YouTube got a boost from kids, with viewing by people ages 2 through 17 accounting for 30% of YouTube viewership. (Overall, that demo account for 13% of viewership.)
The Walt Disney Co. dropped to No. 2 on the list, with its share of viewership declining to 9.9% from 10.8% in June. But year-to-date, Disney remained in the top spot 11% share, topping YouTube’s 9.6%.
NBCUniversal was in the No. 3 spot, getting a boost from the Paris Olympics, even though only three days of the games were included in Nielsen’s monthly computations. NBCU’s increase to a 9.5% share in July was driven by a 33% jump for Peacock and a 24% gain across NBC broadcast affiliates.
Led by coverage of the Republican National Convention, Fox’s viewership rose 16% and its share of TV viewership increased to 7.4%, its largest share this year. The surge in viewing pushed Fox ahead of Paramount and Warner Bros. Discovery for the month.
Viewing of Fox News Channel was up 39% in July and Fox’s Tubi streaming service continued to grow viewership with 6% growth in July.
Netflix’s share of viewership remained steady at 8.4%, keeping it in fourth place, behind NBCU and ahead of Fox.
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Nielsen’s July stats include viewing from July 1 through July 28. Measurement weeks start on Monday and run through Sundays.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.