Studio71 Dresses Up for Halloween on Roku Channel

By Jon Lafayette
( Broadcasting & Cable )
published

Scary content from creators and influencers available to view for free

Studio71 Halloween Roku Channel
(Image credit: Studio71)

Trick or treat: Studio71 is delivering more than 250 scary videos and nearly 120 hours of content from creators and influencers to The Roku Channel in time to stream for free for Halloween.

The videos include do-it-yourself spells from Troom Troom, with 23.8 million YouTube subscribers; gaming adventures from FGTeeV (22.5 million YouTubs subs) and creepy challenges from GamingwithKev and GameGrumps (10.9 million and 5.4 million subscribers, respectively).

Other creators delivering spooky content include Adam B, FV Family, GrayStillPlays, JonesGotGame, Leah Ashe, Thoughty2 and Prince Family Clubhouse.

Studio71 had been working to bring its network of creators to new platforms. Over the past year, Studio71 has secured deals with free ad-supported streaming TV (FAST) channels and ad-supported VOD services including Amazon Freevee and TCL smart TVs.

At the same time, the over-the-top content library from its creator network has expanded by 400%.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.