Ion To Kick Off Studio Shows for Saturday NWSL Doubleheaders

By Jon Lafayette
( Broadcasting & Cable )
published

Schedule starts March 16

NWSL soccer on Ion
(Image credit: Scripps Sports)

Scripps Sports said that it will be producing studio shows on Saturday nights when its Ion network airs National Women’s Soccer League doubleheaders, starting March 16.

There will be a 30-minute prematch program, halftime shows, wrapup/preview shows between games and a post-match show, time permitting.

“We made a commitment to the NWSL, the teams, players and fans,” said Quinn Pacini, VP of broadcast operations for Scripps Sports. “With that in mind, we’ve assembled a first-class team of soccer minds, voices and experts to showcase our Saturday night NWSL franchise. It’s a deep, talented, versatile group that will entertain and inform fans all season.”

The studio shows will feature former players. Lisa Carlin, who also hosts and analyzes soccer for CBS Sports, will host with analysts Darian Jenkins and Jessica McDonald. Nicole Denne is the executive producer.

Branding for NWSL was developed with Drive Studio. Promotional assets, which will appear on TV, social, digital and maid media, were developed with Game Day Creative and STN Digital.

Matches are co-produced by Scripps Sports and the NWSL.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.