Latest Upfronts news

David Zaslav at the premiere of ‘The Flash’

Warner Bros. Discovery Seeing Higher Volume in Upfront Market

By Jon Lafayette published

Company making plans to add sports, news to Max

Advertising
TelevisaUnivision branding activation during the company's 2022 Upfront.

TelevisaUnivision Finishes Upfront With Gains in Pricing and Volume

By Jon Lafayette published

80% of linear-TV buyers also bought streamer ViX

Upfronts
NewsNation studios in Chicago

NewsNation Seeing 20% to 25% More Ad Sales Volume in Upfront Market

By Jon Lafayette published

15 more advertisers have signed up

Upfronts
Marianne Gambelli Fox Ad Sales upfront

Fox Wraps Upfront With Gains In Sports, News, Tubi

By Jon Lafayette published

Sellout rate increases for unscripted, animated primetime slate

Upfronts
John Halley at Paramount Upfront Presentation 2023

Paramount Finishes Upfront With Gains in Digital, Programmatic

By Jon Lafayette published

Company abandoned traditional upfront event

Upfronts
Donna Speciale at TelevisaUnivision upfront presentation

TelevisaUnivision Says It Gained Share In Upfront Market

By Jon Lafayette published

Volume up mid-single digits in an otherwise down market

Upfronts
Mark Marshall at NBCUniversal upfront

NBCUniversal Finishes Upfront With Big Events Making Up for Weak Market

By Jon Lafayette published

Paris Olympics generate $100 million in sales from new advertisers

Upfronts
Nick Jonas at NBCU upfront

Non-Sports Linear Ad Volume Seen Dropping 5% in Upfront

By Jon Lafayette published

Prices are down for first time outside recessions, COVID-19

Advertising
Writers Guild of America members and supporters picket outside Disney’s May 16 upfront presentation at New York’s Jacob K. Javits Convention Center.

Despite Writers’ Strike, Upfront Show Goes On

By Michael Malone published

Scripted programming takes a backseat amid pickets

Programming
The Spencer Sisters on The CW

The CW Schedule Features Loads of New Shows

By Michael Malone published

‘61st Street’, ‘FBoy Island’, ‘Run the Burbs’ join veteran shows

Programming
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