Latest Upfronts news
Paramount Finishes Upfront With Gains in Digital, Programmatic
By Jon Lafayette published
Company abandoned traditional upfront event
TelevisaUnivision Says It Gained Share In Upfront Market
By Jon Lafayette published
Volume up mid-single digits in an otherwise down market
NBCUniversal Finishes Upfront With Big Events Making Up for Weak Market
By Jon Lafayette published
Paris Olympics generate $100 million in sales from new advertisers
Non-Sports Linear Ad Volume Seen Dropping 5% in Upfront
By Jon Lafayette published
Prices are down for first time outside recessions, COVID-19
Despite Writers’ Strike, Upfront Show Goes On
By Michael Malone published
Scripted programming takes a backseat amid pickets
The CW Schedule Features Loads of New Shows
By Michael Malone published
‘61st Street’, ‘FBoy Island’, ‘Run the Burbs’ join veteran shows
Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials
By Jon Lafayette published
At Brandcast NFL and AI take center stage
Upfronts: Netflix Says It Has Nearly 5 Million Users on Ad Tier
By Jon Lafayette published
Netflix introduces presenting sponsorships and packages of its Top 10 shows
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