Latest Upfronts news
NBCUniversal Says Upfront Sales Were Record-Setting
By Jon Lafayette published
Peacock volume doubles to more than $1 billion
Upfronts Offer TV Networks a Three-Phase Opportunity
By John Bishop last updated
Moment of flux is a good time to reset the seller-customer relationship
TelevisaUnivision Finishes Upfront With Higher Volume
By Jon Lafayette last updated
High single-digit CPM price increases
The CW Sees High Single-Digit, Low Double-Digit Price Increases as It Wraps Upfront Deals
By Jon Lafayette last updated
Strong volume for digital
Warner Bros. Discovery Ad Head on Upfronts: ‘We’re Being Patient’
By Jon Lafayette published
Buyers say newly merged company is holding out for higher prices
NBCU ‘Pretty Much Done’ With Upfront, CEO Jeff Shell Says
By Jon Lafayette published
Paramount 80%-90% done, CEO Bob Bakish says
In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future
By Jon Lafayette last updated
Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies
The CW Stresses One-Brand Approach at Upfront Event
By Michael Malone published
Stevie Wonder starts things off as wild week concludes
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below