Latest Upfronts news
Amazon Rolling Out Interactive Commercial Formats for Prime Video (Upfronts)
Viewers can make purchases with their remote control
Paramount Pitches Performance of Programming, Ad Tech (Upfronts)
Takeover talk is background noise, ad chief John Halley says
Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront
Giant media buyer believes numbers haven’t been stable and there isn’t enough historical data to make projections
Singer Becky G To Close Out TelevisaUnivision’s Upfront
Network holding dawn-to-dark ‘Casa Cultura’
NewFront Life Is a Cabaret for LGBTQ+ Network Revry
Presentation will celebrate connecting brands with queer culture
FETV Wants Upfront Buyers Seeking Cable Viewers To Join Its Family
Network adding ‘My Three Sons,’ 'Dragnet,' and a streaming version of Family Movie Classics is in the works
27% of Advertisers To Spend More in Upfronts: iSpot Survey
Shift of ad dollars to streaming slows
Scripps Wants Women’s Sports Boom To Boost Ion (Upfront 2024)
Company’s networks reach diverse audiences via multicast and FAST
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