Latest Upfronts news
Hallmark Leans on Traditional Strengths in Upfront Negotiations
No political advertising will help maintain wholesome environment
Roku, Samsung, Vizio, TikTok, Meta To Present at NewFronts
Presentations run from April 29 to May 2
Nielsen Plans To Make ‘Big Data’ Available as Currency in September
New measurement system increases homes using television by about 4%
VideoAmp Will Let Clients Tell How It Measures Up
At VAmpFront, data will show adoption of alternative currencies
Tom Hanks Headlines Content at A+E Networks Video Upfront
New ‘InterAction’ metric launched to assure advertisers their multiplatform campaigns will perform
TelevisaUnivision Plans Dawn-to-Dark Upfront Events
Donna Speciale speaks in the morning and a concert will be held at night
Hallmark Plans Upfront ‘Experiences’ For Advertisers, Media Buyers
Info on content provided during cocktail parties, dinners and classes
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