This year’s upfront market was so hot that Comcast’s incipient streaming service Peacock collected $500 million in commitments from advertisers.
Roku said its upfront negotiations resulted in double the commitments from advertisers to buy commercials on the streamer.
WarnerMedia said it completed its negotiation with the major media buying agencies and secured a company record amount of commitments from advertisers.
ViacomCBS is close to done with its upfront deals and is seeing what sources indicate were “historic” price increases.
The one-time special episode of 30 Rock that NBCUniversal put together for its 2020 upfront presentation won a Bronze award at the Cannes Lion Festival.
Discovery is not done with its upfront and is pushing for higher prices, CEO David Zaslav said.
The Walt Disney Co.’s shift to streaming was reflected in its upfront, with 40% of the upfront dollars committed to its properties going to streaming or digital.
NBCUniversal CEO Jeff Shell said that the company is “pretty much done” with its upfront sales.
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