Upfronts
Latest about Upfronts
MBPT Spotlight: Total Daytime Soap Viewership Down Only 3.4% But Audiences Are Aging Up
By John Consoli published
MBPT Spotlight: Oscar’s Missed Chance: More Diverse Nominees Would Attract a Larger Audience and More Advertiser Interest
By Esther “E.T.” Franklin, executive VP, head of SMG Americas Experience Strategy published

Upfronts 2015: NBC Orders Wesley Snipes' 'The Player,' Drama 'Game of Silence'
By Tim Baysinger published
Upfronts 2015: NBC Orders Variety Show From Ellen DeGeneres, Steve Harvey
By Tim Baysinger published
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