Dollars & Sense: The Network Sales Chiefs
Title: President, sales
2013 upfront sales: $1.8 billion*
Outlook: With American Idol still fading, Fox has to find must-buy programming fast. The network’s promise of yearround programming and fewer reruns is attractive, but hits would help in maintaining a high CPM.
Jo Ann Ross
Title: President, network sales
2013 upfront sales: $2.7 billion*
Outlook: The No. 1 network adds NFL football on Thursday nights at the start of the TV season. The rich get richer, and Ross is likely to deliver on CEO Les Moonves’ boast that CBS will have the biggest increases in CPMs and volume among broadcasters in the upfront.
Title: President, advertising sales and marketing
2013 upfront sales: Not available
Outlook: Facing intensified competition, particularly from Comcast, Univision recently launched a campaign emphasizing that Hispanics can’t effectively be reached using only English-language media.
Title: President, sales & marketing
2013 upfront sales: $2.4 billion*
Outlook: Except for weekend NBA and college football programming from ESPN, ABC is devoid of sports, leaving it dominated by programming that skews female. Getting ratings up will be a priority of Ben Sherwood as he succeeds Anne Sweeney as president of Disney/ ABC Television Group. That would make Wang’s job easier.
Title: President, advertising sales
2013 upfront sales: $2.1 billion*
Outlook: NBC has the Super Bowl next February, and rivals are already buzzing about how Yaccarino will use the big game to push price. NBCU believes it is underpriced on both broadcast and cable, and its new sales structure puts both in the same portfolio.
*Source: B&C estimates
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.