Latest Upfronts news
AMC Counts on Content, Ad Tech To Reverse Ad Slide (Upfront 2024)
By Jon Lafayette published
Audience Plus reaches 91 million homes
AMC Networks Launching Versions of Its Streamers With Commercials
By Jon Lafayette published
Advertisers will be able to reach viewers via ALLBLK, Shudder, Acorn TV, HiDive, Sundance Now and IFC Films Unlimited
Hallmark Leans on Traditional Strengths in Upfront Negotiations
By Jon Lafayette published
No political advertising will help maintain wholesome environment
Roku, Samsung, Vizio, TikTok, Meta To Present at NewFronts
By Jon Lafayette published
Presentations run from April 29 to May 2
Nielsen Plans To Make ‘Big Data’ Available as Currency in September
By Jon Lafayette published
New measurement system increases homes using television by about 4%
Sony To Push GET Diginet During Upfront Discussions
By Jon Lafayette published
New series coming to Game Show Network
VideoAmp Will Let Clients Tell How It Measures Up
By Jon Lafayette published
At VAmpFront, data will show adoption of alternative currencies
Tom Hanks Headlines Content at A+E Networks Video Upfront
By Jon Lafayette published
New ‘InterAction’ metric launched to assure advertisers their multiplatform campaigns will perform
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