Latest Upfronts news
Paramount Claims $1 Billion In Upfront Streaming Commitments
Linear volume in line with last year
TelevisaUnivision Upfront Attracts Record Number of Advertisers
Volume, pricing up for Spanish-language broadcaster
Disney Says Upfront Sales Were Up 5% to Record Levels
40% of commitments go to addressable inventory
Fox Says Upfront Sales Grew for Linear and Digital Properties
Tubi achieves double-digit volume increase
Navigating the New CTV Ad Landscape (Viewpoint)
A rise in programmatic buying could make the upfronts even more relevant
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Along with big stars, programmers promise that data and tech will deliver big results
Upfronts Put Football, Big Stars, Tech Talk in the Spotlight
Networks played ‘Can You Top This’ with bold-faced names and ad capabilities
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