Latest Upfronts news

Roger Goodell at Brandcast20023

Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials

By Jon Lafayette published

At Brandcast NFL and AI take center stage

Currency
Jeremi Gorman during Netflix's upfront presentation

Upfronts: Netflix Says It Has Nearly 5 Million Users on Ad Tier

By Jon Lafayette published

Netflix introduces presenting sponsorships and packages of its Top 10 shows

Currency
HBO chairman and CEO Casey Bloys on stage at the Warner Bros. Discovery upfront.

Warner Bros. Discovery Talks Up Max Launch at Upfront Presentation

By Michael Malone published

CNN CEO Licht promises new look for CNN

Programming
Jon Steinlauf Discovery

Warner Bros Discovery Launches WBD Stream Product for Advertisers

By Jon Lafayette published

Sets up Inclusive Solutions unit

Currency
Pat McAfee At Disney Upfront

Upfronts: ‘The Pat McAfee Show’ Moves to ESPN But Stays on YouTube

By Jon Lafayette published

Former punter will continue as analyst on ESPN's ‘College GameDay’

Currency
Rita Ferro at Disney upfront

Disney Upfront Presentation Features Scripted Stuff Near the End

By Michael Malone published

Rita Ferro, Peyton Manning, David Muir, Ryan Seacrest talk up ABC, Hulu, FX, ESPN, other Disney properties

Programming
Mark McKee of FreeWheel

Three Misconceptions Holding Programmatic Back at This Year’s Upfronts

By Mark McKee published

Still hurdles to overcome in making the technology work for TV

BC Guest Blog
Donna Speciale at TelevisaUnivision upfront presentation

TelevisaUnivision Upfront Features Super Bowl News, Ilia Calderon Crime Show, and Luis Fonsi

By Michael Malone published

News anchor Jorge Ramos spoke about Calderon hosting Vix true-crime series 'Senales Del Crimen'

Programming
Donna Speciale at 2021 TelevisaUnivision upfront

Upfronts: TelevisaUnivision Wants Advertisers to ‘Grow With Us’

By Jon Lafayette published

Network ads Copa America and Super Bowl LVIII

Currency
Gordon Ramsay and Michael Strahan at the Fox upfront

Fox Upfront Presentation Leads With Tubi

By Michael Malone published

Gronk, Gordon Ramsay, Derek Jeter, A-Rod among the stars to take stage

Programming
1 2 3 4 5 6 7 8 9 Archives