Latest CTV Advertising
Pixalate Launches Trust Index Evaluating Mobile and CTV Apps
By Jon Lafayette published
Ranking based on brand safety, invalid traffic, viewability and other metrics
TiVo CTV Ad Inventory Available in Xandr Marketplace
By Jon Lafayette published
AT&T’s Xandr advanced advertising unit, and TiVo made a deal that makes TiVo’s ad-supported connected TV inventory available to buyers in the Xandr Marketplace.
NewFronts: 35% of Buyers Plan To Spend More on CTV
By Jon Lafayette last updated
Connected TV is expected to increase its share of ad dollars in 2021 after a banner year in 2020, according to a new report from the IAB.
PubMatic Offers Money-Back Guarantee Against CTV Fraud
By Jon Lafayette published
Move aimed at giving brands confidence in buying OTT ads
Magnite Closes $1.14 Billion Acquisition of SpotX from RTL Group
By Jon Lafayette last updated
Creates large CTV ad platform
IBM Watson Optimizes Ad Creative For Campaigns Running Over-the-Top
By Jon Lafayette published
IBM said it expanded the IBM Watson Advertising Accelerator for over-the-top video, using artificial intelligence to dynamically optimize ad creative to improve campaign effectiveness.
Tremor Video To Launch New CTV Offering
By Jon Lafayette last updated
Programmatic executions, analytics, and customized client service available
Vizio Ads Launches Product That Controls Frequency
By Jon Lafayette last updated
Viewers won’t see the same commercial over and over
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